Logo
The main logo for the Health Information Management and Technology program is the horizontal version. Additional options are available for alternate usage, but the horizontal logo should always be the first choice.
The logo should be scaled proportionately, graphic elements and tag lines should not be altered out of proportion to logo.
Downloads are available in jpg, png, and svg. A description of usage for each is listed below.
jpg: Solid background for use in web and other digital applications.
png: Transparent background for use in web or other digital applications.
svg: Scalable, vector based image, used as a smaller download size for both print and web applications.
If another specific format is needed, please contact our Media/Creative Services department.
Primary Use Logo(s)
Alternative Use Logo(s)
For use when the logo needs to fit an alternate dimension or color specification.
Color Palettes
Primary Colors
The primary colors for Applied Computing are Pantone 5405 (blue), Pantone 7625* (orange), Pantone 367 (green), Pantone 211 (pink), Pantone 291 (light blue), and Pantone Cool Gray 9c* as seen in the logo. Additional color of Pantone 7701* (dark blue).
*Orange, Dark Blue, and Gray are standard colors in all collaborative program identities.
**Websites use #444444 gray for text and other consistent applications.
***Pantone 5493 (light blue) is an additional color used in creating a connection to the CEOEL identity.
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Pantone 5405 71 C 81 R 48 M 116 G 33 Y 138 B 7 K #51748a -
Pantone 7625* 0 C 243 R 72 M 108 G 84 Y 59 B 0 K #f36c3b -
Pantone 211 0 C 251 R 64 M 126 G 0 Y 180 B 0 K #fb7eb4 -
Pantone 367 40 C 163 R 0 M 213 G 82 Y 93 B 0 K #a3d55d -
Pantone 291 37 C 153 R 9 M 202 G 1 Y 234 B 0 K #99caea -
Pantone 7701* 94 C 16 R 62 M 77 G 44 Y 98 B 28 K #104d62 -
Pantone 446** 67 C 68 R 60 M 68 G 59 Y 68 B 44 K #444444 -
Pantone 5493*** 53 C 126 R 23 M 167 G 29 Y 173 B 0 K #7ea7ad -
Pantone Cool Gray 9c* 55 C 119 R 47 M 119 G 44 Y 121 B 10 K #777779
Secondary Colors
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CORAL Pantone 486 4 C 235 R 56 M 138 G 37 Y 135 B 0 K #eb8a87 -
CORAL Pantone 7418 2 C 237 R 73 M 107 G 55 Y 102 B 0 K #ed6b66
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RED Pantone 7416 8 C 223 R 75 M 99 G 73 Y 76 B 1 K #df634c -
RED Pantone 7598 17 C 194 R 86 M 69 G 100 Y 39 B 6 K #c24527
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ORANGE Pantone 142 13 C 224 R 29 M 178 G 92 Y 56 B 0 K #e0b238 -
ORANGE Pantone 7570 16 C 209 R 55 M 130 G 100 Y 41 B 2 K #d18229
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YELLOW Pantone 459 11 C 229 R 12 M 210 G 71 Y 104 B 0 K #e5d268 -
YELLOW Pantone 7752 19 C 213 R 22 M 186 G 100 Y 42 B 0 K #d5ba2a
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GREEN Pantone 360 63 C 131 R 5 M 196 G 100 Y 105 B 0 K #83c469 -
GREEN Pantone 7738 172 C 82 R 10 M 169 G 100 Y 71 B 1 K #52a947
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AQUA Pantone 325 55 C 102 R 0 M 204 G 24 Y 204 B 0 K #66cccc -
AQUA Pantone 7472 73 C 64 R 18 M 161 G 39 Y 161 B 0 K #40a1a1
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BLUE Pantone 645 53 C 119 R 25 M 166 G 4 Y 208 B 0 K #77a6d0 -
BLUE Pantone 7697 76 C 66 R 36 M 135 G 24 Y 167 B 1 K #4287a7
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PURPLE Pantone 7675 52 C 132 R 51 M 128 G 4 Y 181 B 0 K #8480b5 -
PURPLE Pantone 7668 64 C 109 R 60 M 109 G 13 Y 160 B 1 K #6d6da0
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WHITE Pantone Cool Gray 1 4 C 241 R 3 M 239 G 9 Y 229 B 0 K #f1efe5 -
WHITE Pantone 7527 16 C 214 R 12 M 211 G 23 Y 195 B 0 K #d6d3c3
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BLACK Pantone 447 71 C 51 R 64 M 52 G 60 Y 54 B 57 K #333436 -
BLACK Pantone 426 72 C 38 R 67 M 39 G 62 Y 41 B 68 K #262729
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Typography
Health Information Management and Technology print and web communications use two fonts: Museo Sans and Museo Slab for headlines, and Museo Sans 300 for body copy. Upper and lowercase styles, as well as varying weights, may be used for emphasis.
Primary Fonts – Print and Web
Purchasing Fonts
Both Museo Sans and Museo Slab fonts can be purchased from myfonts.com.
Program Imagery
Stock Photography
The following stock photography is available to purchase.
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000026534927
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18340422
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000008942458
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41316497
Stationery
Letterhead Template
Letterhead templates are available for download in Microsoft Word format.
Program Collateral
The Health Information Management and Technology program collateral should communicate a clear and consistent message conveying the flexibility of an online degree and emphasizing the quality of a University of Wisconsin degree.
Partner campuses in need of production files for their marketing should contact the department for files.
Presentations
Downloads
The Health Information Management and Technology presentation theme is available in two sizes: the traditional 4:3 format, and the modern 16:9 format. It is important to know ahead of time how the final presentation will be displayed. Widescreen formats such as 16×9 are becoming more popular for projectors, TVs, and computer monitors, but it is best to know for certain what type of screen will be used. The slides will appear with black bars on the top and bottom or the sides if the aspect ratio of the presentation differs from that of the screen on which it is presented.
Downloads
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4:3 Theme
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16:9 Theme
Tutorial
Need some help using the presentation theme? Check out the tutorial.