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Visual Identity / Health Information Management and Technology
  • Logo
  • Logos
  • Color Palettes
  • Typography
  • Stationery
  • Graphic Elements
  • Program Collateral
  • Presentations

Health Information Management and Technology

May 24, 2016

Logo

The main logo for the Health Information Management and Technology program is the horizontal version. Additional options are available for alternate usage, but the horizontal logo should always be the first choice.

The logo should be scaled proportionately, graphic elements and tag lines should not be altered out of proportion to logo.

Downloads are available in jpg, png, and svg. A description of usage for each is listed below.

jpg: Solid background for use in web and other digital applications.

png: Transparent background for use in web or other digital applications.

svg: Scalable, vector based image, used as a smaller download size for both print and web applications.

If another specific format is needed, please contact our Media/Creative Services department.

Primary Use Logo(s)

  • Primary

    Primary

    JPG PNG VECTOR

Alternative Use Logo(s)

For use when the logo needs to fit an alternate dimension or color specification.

  • Two Color

    Two Color

    JPG PNG VECTOR

  • Grayscale

    Grayscale

    JPG PNG VECTOR

  • Stacked

    Stacked

    JPG PNG VECTOR

  • Stacked Two Color

    Stacked Two Color

    JPG PNG VECTOR

  • Stacked Grayscale

    Stacked Grayscale

    JPG PNG VECTOR

  • Logomark

    Logomark

    JPG PNG VECTOR

  • Co-marketing HIMT Logomark

    Co-marketing HIMT Logomark

    JPG PNG VECTOR

Logos

The UW Extended Campus program brands have been folded into the UWEX identity. In doing so we have simplified colors, typography, and any other elements to create a cohesive brand.

There are different options for using each program’s visual identity, as a stand alone brand, the logos must call out University of Wisconsin, if used under the UWEX umbrella and with other programs it will display as the program alone. Also included are degree level options when we are specifically promoting the degree level of a program.

If heading a document with University of Wisconsin or the UW Extended Campus logo the type treatment is available in the logotype. If using one or several campus names to head a document, use the University of Wisconsin logotype, 

Most applications will include the program powered by University of Wisconsin Extended Campus mark. 

Primary Use Logo(s)

The main logo for the Health Information Management & Technology program is the horizontal version.

The logo should be scaled proportionately, graphic elements and tag lines should not be altered out of proportion to the logo.

Downloads are available in jpg, png, and vector. A description of usage for each is listed below.

jpg: Solid background for use in web and other digital applications.

png: Transparent background for use in web or other digital applications.

vector: Scalable, vector based image, used as a smaller download size for both print and web applications–the download includes eps and svg files.

  • HIMT UW BS - HORIZONTAL

    HIMT UW BS - HORIZONTAL

    JPG PNG VECTOR

  • HMT BS - HORIZONTAL

    HMT   BS - HORIZONTAL

    JPG PNG VECTOR

  • HIMT - HORIZONTAL

    HIMT - HORIZONTAL

    JPG PNG VECTOR

  • HIMT UW BS - STACKED

    HIMT UW BS - STACKED

    JPG PNG VECTOR

  • HIMT BS - STACKED

    HIMT BS - STACKED

    JPG PNG VECTOR

  • HIMT - STACKED

    HIMT - STACKED

    JPG PNG VECTOR

  • HIMT LOGOMARK

    HIMT LOGOMARK

    JPG PNG VECTOR

Color Palettes

Primary Colors

The primary colors for Applied Computing are Pantone 7698 (blue), Pantone 7625* (orange), Pantone 576* (green), Pantone 211 (pink), Pantone 5493 (light blue), and Pantone Cool Gray 9c* as seen in the logo. Additional color of Pantone 7701* (dark blue).

*Orange, Dark Blue, Green, and Gray are standard colors in all collaborative program identities.
**Websites use #444444 gray for text and other consistent applications.
***Pantone 5493 (light blue) is an additional color used in creating a connection to the CEOEL identity.
# RGB and Hex colors have been adjusted to pass color contrast ratio standards, when in doubt of color contrast ratios please enter hex values into the color WebAIM Contrast Checker.
! Lighter colors should not be used as backgrounds to white type.

  • Pantone 7698
    87 C 31 R
    46 M 112 G
    32 Y 140 B
    7 K
    #1f708c
  • Pantone 7625* #
    3 C 212 R
    84 M 68 G
    82 Y 39 B
    0 K
    #d44427
  • Pantone 576* #
    69 C 89 R
    29 M 130 G
    100 Y 38 B
    13 K
    #598226
  • Pantone 7701*
    94 C 16 R
    62 M 77 G
    44 Y 98 B
    28 K
    #104d62
  • Pantone 446**
    67 C 68 R
    60 M 68 G
    59 Y 68 B
    44 K
    #444444
  • Pantone 5493***
    53 C 126 R
    23 M 167 G
    29 Y 173 B
    0 K
    #7ea7ad
  • Pantone Cool Gray 9c*
    55 C 119 R
    47 M 119 G
    44 Y 121 B
    10 K
    #777779
  • Pantone 211 !
    0 C 243 R
    64 M 142 G
    0 Y 186 B
    0 K
    #f38eba

Download ASE

Secondary Colors

    1. CORAL
      Pantone 486
      4 C 235 R
      56 M 138 G
      37 Y 135 B
      0 K
      #eb8a87
    2. CORAL
      Pantone 7418
      2 C 237 R
      73 M 107 G
      55 Y 102 B
      0 K
      #ed6b66
    1. RED
      Pantone 7416
      8 C 223 R
      75 M 99 G
      73 Y 76 B
      1 K
      #df634c
    2. RED
      Pantone 7598
      17 C 194 R
      86 M 69 G
      100 Y 39 B
      6 K
      #c24527
    1. ORANGE
      Pantone 142
      13 C 224 R
      29 M 178 G
      92 Y 56 B
      0 K
      #e0b238
    2. ORANGE
      Pantone 7570
      16 C 209 R
      55 M 130 G
      100 Y 41 B
      2 K
      #d18229
    1. YELLOW
      Pantone 459
      11 C 229 R
      12 M 210 G
      71 Y 104 B
      0 K
      #e5d268
    2. YELLOW
      Pantone 7752
      19 C 213 R
      22 M 186 G
      100 Y 42 B
      0 K
      #d5ba2a
    1. GREEN
      Pantone 360
      63 C 131 R
      5 M 196 G
      100 Y 105 B
      0 K
      #83c469
    2. GREEN
      Pantone 7738
      172 C 82 R
      10 M 169 G
      100 Y 71 B
      1 K
      #52a947
    1. AQUA
      Pantone 325
      55 C 102 R
      0 M 204 G
      24 Y 204 B
      0 K
      #66cccc
    2. AQUA
      Pantone 7472
      73 C 64 R
      18 M 161 G
      39 Y 161 B
      0 K
      #40a1a1
    1. BLUE
      Pantone 645
      53 C 119 R
      25 M 166 G
      4 Y 208 B
      0 K
      #77a6d0
    2. BLUE
      Pantone 7697
      76 C 66 R
      36 M 135 G
      24 Y 167 B
      1 K
      #4287a7
    1. PURPLE
      Pantone 7675
      52 C 132 R
      51 M 128 G
      4 Y 181 B
      0 K
      #8480b5
    2. PURPLE
      Pantone 7668
      64 C 109 R
      60 M 109 G
      13 Y 160 B
      1 K
      #6d6da0
    1. WHITE
      Pantone Cool Gray 1
      4 C 241 R
      3 M 239 G
      9 Y 229 B
      0 K
      #f1efe5
    2. WHITE
      Pantone 7527
      16 C 214 R
      12 M 211 G
      23 Y 195 B
      0 K
      #d6d3c3
    1. BLACK
      Pantone 447
      71 C 51 R
      64 M 52 G
      60 Y 54 B
      57 K
      #333436
    2. BLACK
      Pantone 426
      72 C 38 R
      67 M 39 G
      62 Y 41 B
      68 K
      #262729

Typography

Typography is an essential element that helps communicate a unified look and distinctive brand personality.

Raleway is the primary typeface of University of Wisconsin Health Information Management and Technology. It should be used whenever possible on all branded materials. Open Sans is a font used for secondary use applications.

LICENSING AND USE

This Font Software is licensed under the SIL Open Font License, Version 1.1.
This license is available with a FAQ at: http://scripts.sil.org/OFL

If you absolutely can not gain access to Raleway use Verdana (Regular and Bold) as a last resort. Verdana is a system font that is available on all PC and Mac systems and web safe.

WEB FONTS

When possible, online applications should use a font replacement technique that allows Raleway to be displayed as a web font for hfeadings, subheads, and call to actions. Open Sans will be the font choice for all paragraph styles. Verdana should be used for web materials only when a font replacement technique for Raleway is absolutely not possible.

CASE

Sentence case is always preferred for long from body copy. Sentence case means only the first letter of the first word in a series of words is capitalized. This keeps our brand more conversational as well as improves legibility. It is recommended that all caps is used for headlines, subheads, and calls-to-action when it’s written in the context of a sentence.

LEADING

Leading is the space between lines of type. When type is below 16pt., leading should be 6 points greater than the type size. Above 16pt., leading should be 5 points greater than the type size.

TRACKING

Tracking is the space between letters. Never set type with less than 0 tracking. Letters should never touch each other.

COLUMN WIDTHS

It is important that the width of a column of type is optimal for legibility. Column widths greater than 70 characters or less than 20 should be avoided.

SECONDARY FONT USAGE

Paragraph text in web applications should be set to Open Sans, all body copy in print and/or digital applications should also be set in Open Sans.

MICROSOFT OFFICE APPLICATIONS

The font Calibri is the preferred font when working with Microsoft Office applications when licensed fonts are not available.

 

DOWNLOADS

All weights of Raleway and Open Sans are available as downloads from Google fonts.

Raleway

Open Sans

SaveSave

Stationery

Letterhead Template

Letterhead templates are available for download in Microsoft Word format.

  • Download

  • Download

Graphic Elements

  • Download

  • Download

  • Download

  • Download

  • Download

Program Collateral

The Health Information Management and Technology program collateral should communicate a clear and consistent message conveying the flexibility of an online degree and emphasizing the quality of a University of Wisconsin degree.

Partner campuses in need of production files for their marketing should contact the Media/Creative Services department for files.

 

Presentations

Downloads

The Health Information Management and Technology presentation theme is available in two sizes: the traditional 4:3 format, and the modern 16:9 format. It is important to know ahead of time how the final presentation will be displayed. Widescreen formats such as 16×9 are becoming more popular for projectors, TVs, and computer monitors, but it is best to know for certain what type of screen will be used. The slides will appear with black bars on the top and bottom or the sides if the aspect ratio of the presentation differs from that of the screen on which it is presented.

Downloads

  • 4:3 Theme

    Download

  • 16:9 Theme

    Download

Tutorial

Need some help using the presentation theme? Check out the tutorial.

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Online Degrees

  • Applied Biotechnology
  • Applied Computing
  • Associate of Arts and Sciences
  • BSN@Home RN-BSN
  • Business Management
  • Cybersecurity
  • Data Science
  • Healthcare Administration
  • Health and Wellness Management
  • Health Information Management and Technology
  • Information Technology Management
  • Sustainable Management

Online Courses

  • Independent Learning
  • UW College Courses Online

Quick Links

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  • Talent Generator – Internship Development
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Contact Us

University of Wisconsin Extended Campus
5602 Research Park Blvd., Suite 300
Madison, WI 53719

Phone: 1-877-UW-LEARN (895-3276)

Fax: 608-265-9396

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