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Campus Partnerships / Online Program Development / Integrated Marketing / Marketing Capabilities

Marketing Capabilities

Target Market Research & Consumer Insight

Strategic plans begin with solid research around the higher education marketplace, occupational trends and competitive outlook.In addition, we use data to understand consumer motivations and needs.

Strategic Planning: We develop integrated plans that support enrollment growth. We rely on a mix of paid, earned, and social media advertising to create a marketing mix that works best for each program.

  • Paid Digital
    • Paid search and social marketing, landing pages, email outreach and other digital tactics reach the target market online.
  • Content Marketing
    • Strategy centers around optimized content for search ranking. Content consists of student stories, career information, videos, and program guides that attract our target persona at all stages of the marketing funnel.
  • Social Media
    • Redistribution of content using Facebook, Instagram, Twitter, and LinkedIn advertising strategy to drive traffic and conversions.

Measuring Performance

In-depth analysis of marketing data to measure lead generation results against goals. Data collection via Google Analytics, Salesforce and Tableau. We use data to continuously optimize plans to maximize marketing ROI and enrollment growth.

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  • Applied Biotechnology
  • Applied Computing
  • Associate of Arts and Sciences
  • BSN@Home RN-BSN
  • Business Management
  • Cybersecurity
  • Data Science
  • Healthcare Administration
  • Health and Wellness Management
  • Health Information Management and Technology
  • Information Technology Management
  • Sustainable Management

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Online Degrees

  • Applied Biotechnology
  • Applied Computing
  • Associate of Arts and Sciences
  • BSN@Home RN-BSN
  • Business Management
  • Cybersecurity
  • Data Science
  • Healthcare Administration
  • Health and Wellness Management
  • Health Information Management and Technology
  • Information Technology Management
  • Sustainable Management

Online Courses

  • Independent Learning
  • UW College Courses Online

Quick Links

  • IT Bootcamps
  • Talent Generator – Internship Development
  • University Learning Store
  • UW Flexible Option
  • UW Extended Campus Program Catalog

Contact Us

University of Wisconsin Extended Campus
5602 Research Park Blvd., Suite 300
Madison, WI 53719

Phone: 1-877-UW-LEARN (895-3276)

Fax: 608-265-9396

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