Target Market Research & Consumer Insight
Strategic plans begin with solid research around the higher education marketplace, occupational trends and competitive outlook.In addition, we use data to understand consumer motivations and needs.
Strategic Planning: We develop integrated plans that support enrollment growth. We rely on a mix of paid, earned, and social media advertising to create a marketing mix that works best for each program.
- Paid Digital
- Search marketing, landing pages, email outreach and other digital tactics reach the target market online.
- Content Marketing
- Strategy centers around optimized content for search ranking. Content consists of student stories, career information, videos, and program guides that attract our target persona at all stages of the marketing funnel.
- Social Media
- Redistribution of content using Facebook and LinkedIn advertising strategy to drive traffic and conversions.
Measuring Performance
In-depth analysis of marketing data to measure lead generation results against goals. Data collection via Google Analytics, Salesforce and Tableau. We use data to continuously optimize plans to maximize marketing ROI and enrollment growth.