Logo
The main logo for Independent Learning is a two color logo with the simple graphic and text. Additional options are available for alternate usage, but the primary logo should always be the first choice.
The logo should be scaled proportionately, graphic elements and tag lines should not be altered out of proportion to logo.
Downloads are available in jpg, png, and either eps or svg. A description of usage for each is listed below.
jpg: Solid background for use in web and other digital applications.
png: Transparent background for use in web or other digital applications.
svg: Scalable, vector based image, used as a smaller download size for both print and web applications.
eps: Also a scalable, vector based image. File size is larger, but maintains blends better than an svg.
If another specific format is needed, please contact our Media/Creative Services department.
Primary Use Logo(s)
Alternative Use Logo(s)
For use when the logo needs to fit an alternate dimension or color specification.
Color Palettes
Primary Colors
Independent Learning blue (pantone 322) and System Red (pantone 215) are the primary colors of the branding of the IL program, additional colors include black, cool gray 9, and pantone 5492 which is being used across a number of the programs to continue the CEOEL brand.
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Pantone 322 100 C 0 R 0 M 123 G 33 Y 133 B 35 K #007b85 -
Pantone 215 28 C 176 R 100 M 22 G 4 Y 87 B 8 K #b01657 -
Pantone black 100 C 0 R 100 M 0 G 100 Y 0 B 100 K #000000 -
Pantone cool gray 9c 55 C 119 R 47 M 118 G 44 Y 121 B 11 K #777679 -
Pantone 5493 53 C 126 R 23 M 167 G 29 Y 173 B 0 K #7ea7ad
Secondary Colors
Typography
Independent Learning print and web communications use two fonts: Museo Sans and Museo Slab for headlines, and Museo Sans 300 for body copy. Upper and lowercase styles, as well as varying weights, may be used for emphasis.
Primary Fonts – Print and Web
Purchasing Fonts
Both Museo Sans and Museo Slab fonts can be purchased from myfonts.com.
Program Imagery
Stock Photography
The following stock photography is available to purchase.
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49198214
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42560963
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34970420
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48482945
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49975015
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54756959
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28770406
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57503049
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52275618
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61224630
Program Collateral
The Independent Learning program collateral should communicate a clear and consistent message conveying the flexibility of an online degree and emphasizing the quality of a University of Wisconsin degree.
Partner campuses in need of production files for their marketing should contact the department for files.
