The main logo for Independent Learning is a two color logo with the simple graphic and text. Additional options are available for alternate usage, but the primary logo should always be the first choice.
The logo should be scaled proportionately, graphic elements and tag lines should not be altered out of proportion to logo.
Downloads are available in jpg, png, and either eps or svg. A description of usage for each is listed below.
jpg: Solid background for use in web and other digital applications.
png: Transparent background for use in web or other digital applications.
svg: Scalable, vector based image, used as a smaller download size for both print and web applications.
eps: Also a scalable, vector based image. File size is larger, but maintains blends better than an svg.
If another specific format is needed, please contact our Media/Creative Services department.
Primary Use Logo(s)
Alternative Use Logo(s)
For use when the logo needs to fit an alternate dimension or color specification.
Independent Learning blue (pantone 322) and System Red (pantone 215) are the primary colors of the branding of the IL program, additional colors include black, cool gray 9, and pantone 5492 which is being used across a number of the programs to continue the CEOEL brand.
Pantone 322 100 C 0 R 0 M 123 G 33 Y 133 B 35 K #007b85
Pantone 215 28 C 176 R 100 M 22 G 4 Y 87 B 8 K #b01657
Pantone black 100 C 0 R 100 M 0 G 100 Y 0 B 100 K #000000
Pantone cool gray 9c 55 C 119 R 47 M 118 G 44 Y 121 B 11 K #777679
Pantone 5493 53 C 126 R 23 M 167 G 29 Y 173 B 0 K #7ea7ad
Typography is an essential element that helps communicate a unified look and distinctive brand personality.
LICENSING AND USE
This Font Software is licensed under the SIL Open Font License, Version 1.1.
This license is available with a FAQ at: http://scripts.sil.org/OFL
If you absolutely can not gain access to Raleway use Verdana (Regular and Bold) as a last resort. Verdana is a system font that is available on all PC and Mac systems and web safe.
When possible, online applications should use a font replacement technique that allows Raleway to be displayed as a web font for hfeadings, subheads, and call to actions. Open Sans will be the font choice for all paragraph styles. Verdana should be used for web materials only when a font replacement technique for Raleway is absolutely not possible.
Sentence case is always preferred for long from body copy. Sentence case means only the first letter of the first word in a series of words is capitalized. This keeps our brand more conversational as well as improves legibility. It is recommended that all caps is used for headlines, subheads, and calls-to-action when it’s written in the context of a sentence.
Leading is the space between lines of type. When type is below 16pt., leading should be 6 points greater than the type size. Above 16pt., leading should be 5 points greater than the type size.
Tracking is the space between letters. Never set type with less than 0 tracking. Letters should never touch each other.
It is important that the width of a column of type is optimal for legibility. Column widths greater than 70 characters or less than 20 should be avoided.
SECONDARY FONT USAGE
Paragraph text in web applications should be set to Open Sans, all body copy in print and/or digital applications should also be set in Open Sans.
MICROSOFT OFFICE APPLICATIONS
The font Calibri is the preferred font when working with Microsoft Office applications when licensed fonts are not available.
All weights of Raleway and Open Sans are available as downloads from Google fonts.
The following stock photography is available to purchase.
The Independent Learning program collateral should communicate a clear and consistent message conveying the flexibility of an online degree and emphasizing the quality of a University of Wisconsin degree.
Partner campuses in need of production files for their marketing should contact the department for files.