Logo
The main logo for the UW Flexible Option is the horizontal version. Additional options are available for alternate usage, but the horizontal logo should always be the first choice.
The logo should be scaled proportionately, graphic elements and tag lines should not be altered out of proportion to logo.
Downloads are available in jpg, png, and svg. A description of usage for each is listed below.
jpg: Solid background for use in web and other digital applications.
png: Transparent background for use in web or other digital applications.
svg: Scalable, vector based image, used as a smaller download size for both print and web applications.
If another specific format is needed, please contact our Media/Creative Services department.
Primary Use Logo(s)
Alternative Use Logo(s)
For use when the logo needs to fit an alternate dimension or color specification.
Color Palettes
Primary Colors
The primary colors for UW Flexible Option are Pantone 215* (red), Pantone Cool Gray 9c**, Pantone Cool Gray 7c**, Pantone 7625* (orange), Pantone 367 (green), Pantone 211 (pink), Pantone 291 (light blue), and . Additional color of Pantone 7701* (dark blue).
*Pantone 215 can appear pink on some devices and printing processes. The hex, RGB, and CMYK colors have been adjusted to reflect the true red for 4-color process printing and web.
**Orange, Dark Blue, and Gray are standard colors in all collaborative program identities.
***Websites use #444444 gray for text and other consistent applications.
****Pantone 5493 (light blue) is an additional color used in creating a connection to the CEOEL identity.
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Pantone 215* 0 C 183 R 100 M 0 G 35 Y 80 B 27 K #b70050 -
Pantone 367 38 C 168 R 3 M 200 G 88 Y 78 B 1 K #a8c84e -
Pantone 297 45 C 118 R 0 M 198 G 0 Y 231 B 7 K #76c6e7 -
Pantone 122 0 C 255 R 19 M 206 G 86 Y 62 B 0 K #ffce3e -
Pantone 7625** 0 C 243 R 72 M 108 G 84 Y 59 B 0 K #f36c3b -
Pantone 7701** 94 C 16 R 62 M 77 G 44 Y 98 B 28 K #104d62 -
Pantone 446*** 67 C 68 R 60 M 68 G 59 Y 68 B 44 K #444444 -
Pantone 5493**** 53 C 126 R 23 M 167 G 29 Y 173 B 0 K #7ea7ad -
Pantone Cool Gray 9c** 55 C 119 R 47 M 119 G 44 Y 121 B 10 K #777779 -
Pantone Cool Gray 7c 42 C 153 R 35 M 153 G 35 Y 154 B 1 K #99999a
Secondary Colors
An additional secondary brights palette has been added for colors of additional graphics.
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GRAPEFRUIT Pantone 198 1 C 237 R 82 M 84 G 49 Y 102 B 0 K #ed5466 -
GRAPEFRUIT Pantone 710 10 C 217 R 88 M 69 G 63 Y 84 B 1 K #d94554
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BITTERSWEET Pantone 7416 0 C 252 R 71 M 110 G 69 Y 82 B 0 K #fc6e52 -
BITTERSWEET Pantone 7625 3 C 232 R 81 M 87 G 81 Y 64 B 0 K #e85740
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SUNFLOWER Pantone 122 0 C 255 R 18 M 207 G 86 Y 61 B 0 K #ffcf3d -
SUNFLOWER Pantone 142 3 C 245 R 28 M 186 G 85 Y 66 B 0 K #f5ba42
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GRASS Pantone 367 40 C 166 R 4 M 199 G 88 Y 79 B 0 K #a6c74f -
GRASS Pantone 377 48 C 148 R 10 M 184 G 100 Y 54 B 0 K #94b836
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MINT Pantone 3385 62 C 71 R 0 M 207 G 44 Y 173 B 0 K #47cfad -
MINT Pantone 7465 69 C 56 R 0 M 189 G 51 Y 156 B 0 K #38bd9c
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SKY Pantone 297 49 C 117 R 4 M 199 G 3 Y 232 B 0 K #75c7e8 -
SKY Pantone 2915 62 C 84 R 12 M 178 G 7 Y 217 B 0 K #54b2d9
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BLUE JEANS Pantone 279 60 C 92 R 32 M 156 G 0 Y 237 B 0 K #5c9ced -
BLUE JEANS Pantone 2718 69 C 74 R 41 M 138 G 0 Y 219 B 0 K #4a8adb
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LAVENDER Pantone 2655 37 C 172 R 44 M 145 G 0 Y 237 B 0 K #ac91ed -
LAVENDER Pantone 2665 47 C 150 R 56 M 122 G 0 Y 219 B 0 K #967adb
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PINK ROSE Pantone 673 3 C 237 R 58 M 135 G 0 Y 191 B 0 K #ed87bf -
PINK ROSE Pantone 674 12 C 214 R 69 M 112 G 0 Y 173 B 0 K #d670ad
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LIGHT GRAY Pantone 663 3 C 245 R 1 M 247 G 1 Y 250 B 0 K #f5f7fa -
LIGHT GRAY Pantone 7514 8 C 229 R 5 M 232 G 3 Y 237 B 0 K #e5e8ed
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MEDIUM GRAY Pantone 538 19 C 204 R 12 M 209 G 9 Y 217 B 0 K #ccd1d9 -
MEDIUM GRAY Pantone 429 34 C 171 R 24 M 178 G 29 Y 189 B 0 K #abb2bd
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DARK GRAY Pantone 431 63 C 102 R 50 M 110 G 42 Y 120 B 13 K #666e78 -
DARK GRAY Pantone 446 67 C 68 R 60 M 68 G 59 Y 68 B 44 K #444444
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Typography
UW Flexible Option print communications use two fonts: Aleo and Neutra Text for headlines, and Neutra Text for body copy. Upper and lowercase styles, as well as varying weights, may be used for emphasis.
The website uses two Google fonts: Josefin Slab for headlines and Josefin Sans for body copy. These are available in varying weights as well.
Primary Fonts – Print and Web
Program Imagery
Stock Photography
The following stock photography is available to purchase.
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000049140614
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000026065957
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000024170939
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000018875360
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000004310583
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000012181046
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000002913545
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000016288339
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000028007466
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000023909676
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000015950401
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000009094831
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000009094744
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000048175588
Proprietary Photography
Program Collateral
The UW Flexible Option program collateral should communicate a clear and consistent message conveying the flexibility of an online degree and emphasizing the quality of a University of Wisconsin degree.
Partner campuses in need of production files for their marketing should contact the department for files.
Presentations
The UW Flexible Option presentation theme is available in two sizes: the traditional 4:3 format, and the modern 16:9 format. It is important to know ahead of time how the final presentation will be displayed. Widescreen formats such as 16×9 are becoming more popular for projectors, TVs, and computer monitors, but it is best to know for certain what type of screen will be used. The slides will appear with black bars on the top and bottom or the sides if the aspect ratio of the presentation differs from that of the screen on which it is presented.
An additional template in both size formats has been added which includes a limited color palette.
Downloads
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4:3 Theme
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16:9 Theme
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4:3 Theme Limited
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16:9 Theme Limited
Tutorial
Need some help using the presentation theme? Check out the tutorial.
