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Visual Identity / Color
  • Brand Identity Palette
  • Secondary Extended Color Palette

Color

May 5, 2016

Brand Identity Palette

Primary Colors

The primary colors for UW Extended Campus are Pantone 194 (red), Pantone Cool Gray 1c (light gray) and Pantone 446 (dark gray)****

****Websites use #444444 gray for text and other consistent applications.
# RGB and Hex colors have been adjusted to pass color contrast ratio standards, when in doubt of color contrast ratios please enter hex values into the color WebAIM Contrast Checker.

  • Pantone 194
    0 C 153 R
    100 M 0 G
    35 Y 51 B
    27 K
    #990033
  • Pantone 446****
    67 C 68 R
    60 M 68 G
    59 Y 68 B
    44 K
    #444444
  • Pantone cool gray 1c
    314 C 217 R
    11 M 216 G
    12 Y 214 B
    0 K
    #d9d8d6

Secondary Colors

Secondary color palettes can be used individually but are also designed to work with colors from other palettes. Additional colors of Pantone 7625** (orange) and Pantone 7701** (dark blue). **Orange, Dark Blue, and Gray are standard colors in all collaborative program identities.

    1. BLUE
      Pantone 7701
      94 C 16 R
      62 M 77 G
      44 Y 98 B
      28 K
      #104d62
    2. BLUE
      Pantone
      C R
      M G
      Y B
      K
      #000000
    1. ORANGE (CTA)
      Pantone 7625**
      0 C 243 R
      72 M 108 G
      84 Y 59 B
      0 K
      #f36c3b
    2. ORANGE (CTA)
      Pantone
      C R
      M G
      Y B
      K
      #000000

Secondary Extended Color Palette

Primary Colors

  • Pantone 525
    71 C 89 R
    93 M 44 G
    33 Y 95 B
    23 K
    #592c5f
  • Pantone 2425
    48 C 136 R
    100 M 0 G
    30 Y 99 B
    14 K
    #880063
  • Pantone 194
    0 C 153 R
    100 M 0 G
    35 Y 51 B
    27 K
    #990033
  • Pantone 7418
    13 C 210 R
    81 M 84 G
    61 Y 89 B
    1 K
    #d25459
  • Pantone 7625
    3 C 233 R
    84 M 79 G
    82 Y 61 B
    0 K
    #e94f3d
  • Pantone 143
    2 C 247 R
    32 M 179 G
    91 Y 52 B
    0 K
    #f7b334
  • Pantone 576
    58 C 121 R
    22 M 155 G
    92 Y 72 B
    4 K
    #799b48
  • Pantone 334
    84 C 0 R
    18 M 149 G
    65 Y 120 B
    3 K
    #009578
  • Pantone 5473
    91 C 10 R
    49 M 93 G
    49 Y 102 B
    24 K
    #0a5d66
  • Pantone 7701
    96 C 0 R
    62 M 87 G
    35 Y 119 B
    15 K
    #005777
  • Pantone 2955
    100 C 0 R
    83 M 55 G
    35 Y 100 B
    24 K
    #003764
  • Pantone 7669
    71 C 100 R
    70 M 93 G
    10 Y 156 B
    0 K
    #645d9c
  • Pantone 446
    67 C 68 R
    60 M 68 G
    59 Y 68 B
    44 K
    #444444

Download ASE

Secondary Colors

    1. PURPLE
      Pantone 525
      71 C 89 R
      93 M 44 G
      33 Y 95 B
      23 K
      #592c5f
    2. PURPLE
      Pantone 525
      71 C 89 R
      93 M 44 G
      33 Y 95 B
      23 K
      #592c5f
    1. PLUM
      Pantone 2425
      48 C 136 R
      100 M 0 G
      30 Y 99 B
      14 K
      #880063
    2. PLUM
      Pantone 2425
      48 C 136 R
      100 M 0 G
      30 Y 99 B
      14 K
      #880063
    1. RED
      Pantone 194
      0 C 153 R
      100 M 0 G
      35 Y 51 B
      27 K
      #990033
    2. RED
      Pantone 194
      0 C 153 R
      100 M 0 G
      35 Y 51 B
      27 K
      #990033
    1. CORAL
      Pantone 710
      4 C 229 R
      90 M 62 G
      65 Y 81 B
      0 K
      #e53e51
    2. CORAL
      Pantone [710]
      5 C 225 R
      97 M 41 G
      78 Y 62 B
      0 K
      #e1293e
    1. ORANGE
      Pantone 7625
      4 C 231 R
      84 M 79 G
      82 Y 61 B
      0 K
      #e74f3d
    2. ORANGE
      Pantone [7625]
      11 C 212 R
      88 M 68 G
      100 Y 39 B
      2 K
      #d44427
    1. GOLD
      Pantone 142
      4 C 244 R
      27 M 189 G
      83 Y 21 B
      0 K
      #f4bd15
    2. GOLD
      Pantone 142
      4 C 244 R
      27 M 189 G
      83 Y 21 B
      0 K
      #f4bd15
    1. LIME
      Pantone 576
      58 C 121 R
      22 M 153 G
      100 Y 0 B
      4 K
      #799900
    2. LIME
      Pantone [576]
      69 C 89 R
      29 M 131 G
      100 Y 58 B
      13 K
      #59833a
    1. EMERALD
      Pantone 334
      84 C 0 R
      18 M 143 G
      65 Y 120 B
      3 K
      #008f78
    2. EMERALD
      Pantone [334]
      89 C 1 R
      36 M 106 G
      71 Y 86 B
      24 K
      #016a56
    1. TEAL
      Pantone 5473
      91 C 10 R
      49 M 93 G
      49 Y 102 B
      24 K
      #0a5d66
    2. TEAL
      Pantone 5473
      91 C 10 R
      49 M 93 G
      49 Y 102 B
      24 K
      #0a5d66
    1. BLUE
      Pantone 7701
      96 C 0 R
      62 M 87 G
      35 Y 119 B
      15 K
      #005777
    2. BLUE
      Pantone 7701
      96 C 0 R
      62 M 87 G
      35 Y 119 B
      15 K
      #005777
    1. SAPPHIRE
      Pantone 2955
      100 C 0 R
      83 M 55 G
      35 Y 100 B
      24 K
      #003764
    2. SAPPHIRE
      Pantone 2955
      100 C 0 R
      83 M 55 G
      35 Y 100 B
      24 K
      #003764
    1. PERIWINKLE
      Pantone 7669
      71 C 100 R
      70 M 93 G
      10 Y 156 B
      0 K
      #645d9c
    2. PERIWINKLE
      Pantone 7669
      71 C 100 R
      70 M 93 G
      10 Y 156 B
      0 K
      #645d9c
    1. GRAY
      Pantone 446
      67 C 68 R
      60 M 68 G
      59 Y 68 B
      44 K
      #444444
    2. GRAY
      Pantone 446
      67 C 68 R
      60 M 68 G
      59 Y 68 B
      44 K
      #444444

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  • Applied Biotechnology
  • Applied Computing
  • Associate of Arts and Sciences
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  • Business Management
  • Cybersecurity
  • Data Science
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  • Health and Wellness Management
  • Health Information Management and Technology
  • Information Technology Management
  • Sustainable Management

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  • Independent Learning
  • UW College Courses Online

Quick Links

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Contact Us

University of Wisconsin Extended Campus
5602 Research Park Blvd., Suite 300
Madison, WI 53719

Phone: 1-877-UW-LEARN (895-3276)

Fax: 608-265-9396

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