Brand Identity Palette
Primary Colors
The primary colors for UW-Extension Continuing Education, Outreach, and E-Learning are Black, Pantone 293 (blue) , Pantone 215* (red), Pantone Cool Gray 9c** (gray) and Pantone 5493 (light blue)***. Additional colors of Pantone 7625** (orange) and Pantone 7701** (dark blue).
*Pantone 215 can appear pink on some devices and printing processes. The hex, RGB, and CMYK colors have been adjusted to reflect the true red for 4-color process printing and web.
**Orange, Dark Blue, and Gray are standard colors in all collaborative program identities.
***Pantone 5493 (light blue) is an additional color used in creating a connection to the CEOEL identity.
****Websites use #444444 gray for text and other consistent applications.
# RGB and Hex colors have been adjusted to pass color contrast ratio standards, when in doubt of color contrast ratios please enter hex values into the color WebAIM Contrast Checker.
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Pantone black 100 C 0 R 100 M 0 G 100 Y 0 B 100 K #000000 -
Pantone 293 100 C 27 R 87 M 68 G 0 Y 156 B 0 K #1b449c -
Pantone 194 0 C 153 R 100 M 0 G 35 Y 51 B 27 K #990033 -
Pantone 5493*** 53 C 126 R 23 M 167 G 29 Y 173 B 0 K #7ea7ad -
Pantone cool gray 9** 55 C 119 R 47 M 119 G 44 Y 121 B 10 K #777779 -
Pantone 7625** 0 C 243 R 72 M 108 G 84 Y 59 B 0 K #f36c3b -
Pantone 7701 94 C 16 R 62 M 77 G 44 Y 98 B 28 K #104d62 -
Pantone 446**** 67 C 68 R 60 M 68 G 59 Y 68 B 44 K #444444
Secondary Colors
Secondary color palettes (brights, softs, and jewel tones) are available for download through the links at the left. These color palettes can be used individually but are also designed to work with colors from other palettes.
Brights Color Palette
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GRAPEFRUIT Pantone 198 1 C 237 R 82 M 84 G 49 Y 102 B 0 K #ed5466 -
GRAPEFRUIT Pantone 710 10 C 217 R 88 M 69 G 63 Y 84 B 1 K #d94554
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BITTERSWEET Pantone 7416 0 C 252 R 71 M 110 G 69 Y 82 B 0 K #fc6e52 -
BITTERSWEET Pantone 7625 3 C 232 R 81 M 87 G 81 Y 64 B 0 K #e85740
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SUNFLOWER Pantone 122 0 C 255 R 18 M 207 G 86 Y 61 B 0 K #ffcf3d -
SUNFLOWER Pantone 142 3 C 245 R 28 M 186 G 85 Y 66 B 0 K #f5ba42
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GRASS Pantone 367 40 C 166 R 4 M 199 G 88 Y 79 B 0 K #a6c74f -
GRASS Pantone 377 48 C 148 R 10 M 184 G 100 Y 54 B 0 K #94b836
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MINT Pantone 3385 62 C 71 R 0 M 207 G 44 Y 173 B 0 K #47cfad -
MINT Pantone 7465 69 C 56 R 0 M 189 G 51 Y 156 B 0 K #38bd9c
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SKY Pantone 297 49 C 117 R 4 M 199 G 3 Y 232 B 0 K #75c7e8 -
SKY Pantone 2915 62 C 84 R 12 M 178 G 7 Y 217 B 0 K #54b2d9
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BLUE JEANS Pantone 279 60 C 92 R 32 M 156 G 0 Y 237 B 0 K #5c9ced -
BLUE JEANS Pantone 2718 69 C 74 R 41 M 138 G 0 Y 219 B 0 K #4a8adb
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LAVENDER Pantone 2655 37 C 172 R 44 M 145 G 0 Y 237 B 0 K #ac91ed -
LAVENDER Pantone 2665 47 C 150 R 56 M 122 G 0 Y 219 B 0 K #967adb
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PINK ROSE Pantone 673 3 C 237 R 58 M 135 G 0 Y 191 B 0 K #ed87bf -
PINK ROSE Pantone 674 12 C 214 R 69 M 112 G 0 Y 173 B 0 K #d670ad
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LIGHT GRAY Pantone 663 3 C 245 R 1 M 247 G 1 Y 250 B 0 K #f5f7fa -
LIGHT GRAY Pantone 7514 8 C 229 R 5 M 232 G 3 Y 237 B 0 K #e5e8ed
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MEDIUM GRAY Pantone 538 19 C 204 R 12 M 209 G 9 Y 217 B 0 K #ccd1d9 -
MEDIUM GRAY Pantone 429 34 C 171 R 24 M 178 G 29 Y 189 B 0 K #abb2bd
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DARK GRAY Pantone 431 63 C 102 R 50 M 110 G 42 Y 120 B 13 K #666e78 -
DARK GRAY Pantone 446 67 C 68 R 60 M 68 G 59 Y 68 B 44 K #444444
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Softs Color Palette
An additional alternate brand colors palette consisting of a brights palette, exists for additional color selection for programs such as UW FLEX.
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CORAL Pantone 486 4 C 235 R 56 M 138 G 37 Y 135 B 0 K #eb8a87 -
CORAL Pantone 7418 2 C 237 R 73 M 107 G 55 Y 102 B 0 K #ed6b66
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RED Pantone 7416 8 C 223 R 75 M 99 G 73 Y 76 B 1 K #df634c -
RED Pantone 7598 17 C 194 R 86 M 69 G 100 Y 39 B 6 K #c24527
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ORANGE Pantone 142 13 C 224 R 29 M 178 G 92 Y 56 B 0 K #e0b238 -
ORANGE Pantone 7570 16 C 209 R 55 M 130 G 100 Y 41 B 2 K #d18229
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YELLOW Pantone 459 11 C 229 R 12 M 210 G 71 Y 104 B 0 K #e5d268 -
YELLOW Pantone 7752 19 C 213 R 22 M 186 G 100 Y 42 B 0 K #d5ba2a
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GREEN Pantone 360 63 C 131 R 5 M 196 G 100 Y 105 B 0 K #83c469 -
GREEN Pantone 7738 172 C 82 R 10 M 169 G 100 Y 71 B 1 K #52a947
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AQUA Pantone 325 55 C 102 R 0 M 204 G 24 Y 204 B 0 K #66cccc -
AQUA Pantone 7472 73 C 64 R 18 M 161 G 39 Y 161 B 0 K #40a1a1
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BLUE Pantone 645 53 C 119 R 25 M 166 G 4 Y 208 B 0 K #77a6d0 -
BLUE Pantone 7697 76 C 66 R 36 M 135 G 24 Y 167 B 1 K #4287a7
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PURPLE Pantone 7675 52 C 132 R 51 M 128 G 4 Y 181 B 0 K #8480b5 -
PURPLE Pantone 7668 64 C 109 R 60 M 109 G 13 Y 160 B 1 K #6d6da0
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WHITE Pantone Cool Gray 1 4 C 241 R 3 M 239 G 9 Y 229 B 0 K #f1efe5 -
WHITE Pantone 7527 16 C 214 R 12 M 211 G 23 Y 195 B 0 K #d6d3c3
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BLACK Pantone 447 71 C 51 R 64 M 52 G 60 Y 54 B 57 K #333436 -
BLACK Pantone 426 72 C 38 R 67 M 39 G 62 Y 41 B 68 K #262729
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Jewel Tones Color Palette
Primary Colors
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Pantone 525 71 C 89 R 93 M 44 G 33 Y 95 B 23 K #592c5f -
Pantone 2425 48 C 136 R 100 M 0 G 30 Y 99 B 14 K #880063 -
Pantone 194 0 C 153 R 100 M 0 G 35 Y 51 B 27 K #990033 -
Pantone 7418 13 C 210 R 81 M 84 G 61 Y 89 B 1 K #d25459 -
Pantone 7625 3 C 233 R 84 M 79 G 82 Y 61 B 0 K #e94f3d -
Pantone 143 2 C 247 R 32 M 179 G 91 Y 52 B 0 K #f7b334 -
Pantone 576 58 C 121 R 22 M 155 G 92 Y 72 B 4 K #799b48 -
Pantone 334 84 C 0 R 18 M 149 G 65 Y 120 B 3 K #009578 -
Pantone 5473 91 C 10 R 49 M 93 G 49 Y 102 B 24 K #0a5d66 -
Pantone 634 100 C 0 R 54 M 94 G 33 Y 131 B 13 K #005e83 -
Pantone 2955 100 C 0 R 83 M 55 G 35 Y 100 B 24 K #003764 -
Pantone 7669 71 C 100 R 70 M 93 G 10 Y 156 B 0 K #645d9c -
Pantone 446 67 C 68 R 60 M 68 G 59 Y 68 B 44 K #444444
Secondary Colors
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PURPLE Pantone 525 71 C 89 R 93 M 44 G 33 Y 95 B 23 K #592c5f -
PURPLE Pantone 525 71 C 89 R 93 M 44 G 33 Y 95 B 23 K #592c5f
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PLUM Pantone 2425 48 C 136 R 100 M 0 G 30 Y 99 B 14 K #880063 -
PLUM Pantone 2425 48 C 136 R 100 M 0 G 30 Y 99 B 14 K #880063
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RED Pantone 194 0 C 153 R 100 M 0 G 35 Y 51 B 27 K #990033 -
RED Pantone 194 0 C 153 R 100 M 0 G 35 Y 51 B 27 K #990033
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CORAL Pantone 710 4 C 229 R 90 M 62 G 65 Y 81 B 0 K #e53e51 -
CORAL Pantone [710] 5 C 225 R 97 M 41 G 78 Y 62 B 0 K #e1293e
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ORANGE Pantone 7625 4 C 231 R 84 M 79 G 82 Y 61 B 0 K #e74f3d -
ORANGE Pantone [7625] 11 C 212 R 88 M 68 G 100 Y 39 B 2 K #d44427
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GOLD Pantone 142 4 C 244 R 27 M 189 G 83 Y 21 B 0 K #f4bd15 -
GOLD Pantone 142 4 C 244 R 27 M 189 G 83 Y 21 B 0 K #f4bd15
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LIME Pantone 576 58 C 121 R 22 M 153 G 100 Y 0 B 4 K #799900 -
LIME Pantone [576] 69 C 89 R 29 M 131 G 100 Y 58 B 13 K #59833a
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EMERALD Pantone 334 84 C 0 R 18 M 143 G 65 Y 120 B 3 K #008f78 -
EMERALD Pantone [334] 89 C 1 R 36 M 106 G 71 Y 86 B 24 K #016a56
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TEAL Pantone 5473 91 C 10 R 49 M 93 G 49 Y 102 B 24 K #0a5d66 -
TEAL Pantone 5473 91 C 10 R 49 M 93 G 49 Y 102 B 24 K #0a5d66
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BLUE Pantone 7701 96 C 0 R 62 M 87 G 35 Y 119 B 15 K #005777 -
BLUE Pantone 7701 96 C 0 R 62 M 87 G 35 Y 119 B 15 K #005777
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SAPPHIRE Pantone 2955 100 C 0 R 83 M 55 G 35 Y 100 B 24 K #003764 -
SAPPHIRE Pantone 2955 100 C 0 R 83 M 55 G 35 Y 100 B 24 K #003764
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PERIWINKLE Pantone 7669 71 C 100 R 70 M 93 G 10 Y 156 B 0 K #645d9c -
PERIWINKLE Pantone 7669 71 C 100 R 70 M 93 G 10 Y 156 B 0 K #645d9c
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GRAY Pantone 446 67 C 68 R 60 M 68 G 59 Y 68 B 44 K #444444 -
GRAY Pantone 446 67 C 68 R 60 M 68 G 59 Y 68 B 44 K #444444
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