University of Wisconsin Extended Campus

Visual Identity / Color

Color

Brand Identity Palette

The primary colors for UW Extended Campus are Pantone 194 (red), Pantone Cool Gray 1c (light gray) and Pantone 446 (dark gray)****

****Websites use #444444 gray for text and other consistent applications.
# RGB and Hex colors have been adjusted to pass color contrast ratio standards, when in doubt of color contrast ratios please enter hex values into the color WebAIM Contrast Checker.

  • Pantone 194
    0 C 153 R
    100 M 0 G
    35 Y 51 B
    27 K
    #990033
  • Pantone 446****
    67 C 68 R
    60 M 68 G
    59 Y 68 B
    44 K
    #444444
  • Pantone cool gray 1c
    314 C 217 R
    11 M 216 G
    12 Y 214 B
    0 K
    #d9d8d6

Secondary Extended Color Palette

  • Pantone 525
    71 C 89 R
    93 M 44 G
    33 Y 95 B
    23 K
    #592c5f
  • Pantone 2425
    48 C 136 R
    100 M 0 G
    30 Y 99 B
    14 K
    #880063
  • Pantone 194
    0 C 153 R
    100 M 0 G
    35 Y 51 B
    27 K
    #990033
  • Pantone 7418
    13 C 210 R
    81 M 84 G
    61 Y 89 B
    1 K
    #d25459
  • Pantone 7625
    3 C 233 R
    84 M 79 G
    82 Y 61 B
    0 K
    #e94f3d
  • Pantone 143
    2 C 247 R
    32 M 179 G
    91 Y 52 B
    0 K
    #f7b334
  • Pantone 576
    58 C 121 R
    22 M 155 G
    92 Y 72 B
    4 K
    #799b48
  • Pantone 334
    84 C 0 R
    18 M 149 G
    65 Y 120 B
    3 K
    #009578
  • Pantone 5473
    91 C 10 R
    49 M 93 G
    49 Y 102 B
    24 K
    #0a5d66
  • Pantone 7701
    96 C 0 R
    62 M 87 G
    35 Y 119 B
    15 K
    #005777
  • Pantone 2955
    100 C 0 R
    83 M 55 G
    35 Y 100 B
    24 K
    #003764
  • Pantone 7669
    71 C 100 R
    70 M 93 G
    10 Y 156 B
    0 K
    #645d9c
  • Pantone 446
    67 C 68 R
    60 M 68 G
    59 Y 68 B
    44 K
    #444444

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