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Visual Identity / Color
  • Brand Identity Palette
  • Secondary Extended Color Palette

Color

May 5, 2016

Brand Identity Palette

The primary colors for UW Extended Campus are Pantone 194 (red), Pantone Cool Gray 1c (light gray) and Pantone 446 (dark gray)****

****Websites use #444444 gray for text and other consistent applications.
# RGB and Hex colors have been adjusted to pass color contrast ratio standards, when in doubt of color contrast ratios please enter hex values into the color WebAIM Contrast Checker.

  • Pantone 194
    0 C 153 R
    100 M 0 G
    35 Y 51 B
    27 K
    #990033
  • Pantone 446****
    67 C 68 R
    60 M 68 G
    59 Y 68 B
    44 K
    #444444
  • Pantone cool gray 1c
    314 C 217 R
    11 M 216 G
    12 Y 214 B
    0 K
    #d9d8d6

Secondary Extended Color Palette

  • Pantone 525
    71 C 89 R
    93 M 44 G
    33 Y 95 B
    23 K
    #592c5f
  • Pantone 2425
    48 C 136 R
    100 M 0 G
    30 Y 99 B
    14 K
    #880063
  • Pantone 194
    0 C 153 R
    100 M 0 G
    35 Y 51 B
    27 K
    #990033
  • Pantone 7418
    13 C 210 R
    81 M 84 G
    61 Y 89 B
    1 K
    #d25459
  • Pantone 7625
    3 C 233 R
    84 M 79 G
    82 Y 61 B
    0 K
    #e94f3d
  • Pantone 143
    2 C 247 R
    32 M 179 G
    91 Y 52 B
    0 K
    #f7b334
  • Pantone 576
    58 C 121 R
    22 M 155 G
    92 Y 72 B
    4 K
    #799b48
  • Pantone 334
    84 C 0 R
    18 M 149 G
    65 Y 120 B
    3 K
    #009578
  • Pantone 5473
    91 C 10 R
    49 M 93 G
    49 Y 102 B
    24 K
    #0a5d66
  • Pantone 7701
    96 C 0 R
    62 M 87 G
    35 Y 119 B
    15 K
    #005777
  • Pantone 2955
    100 C 0 R
    83 M 55 G
    35 Y 100 B
    24 K
    #003764
  • Pantone 7669
    71 C 100 R
    70 M 93 G
    10 Y 156 B
    0 K
    #645d9c
  • Pantone 446
    67 C 68 R
    60 M 68 G
    59 Y 68 B
    44 K
    #444444

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Online Degrees

  • Applied Biotechnology
  • Applied Computing
  • Associate of Arts and Sciences
  • BSN@Home RN-BSN
  • Business Management
  • Cybersecurity
  • Data Science
  • Healthcare Administration
  • Health and Wellness Management
  • Health Information Management and Technology
  • Information Technology Management
  • Sustainable Management

Online Courses

  • Independent Learning

Quick Links

  • IT Bootcamps
  • Talent Generator – Internship Development
  • UW Flexible Option
  • UW Extended Campus Program Catalog
  • UWEX Diversity Statement

Contact Us

University of Wisconsin Extended Campus
780 Regent St., Suite 130
Madison, WI 53715

Phone: 608-262-2011

Fax: 608-265-9396

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