Brand Identity Palette
Primary Colors
The primary colors for UW Extended Campus are Pantone 194 (red), Pantone Cool Gray 1c (light gray) and Pantone 446 (dark gray)****
****Websites use #444444 gray for text and other consistent applications.
# RGB and Hex colors have been adjusted to pass color contrast ratio standards, when in doubt of color contrast ratios please enter hex values into the color WebAIM Contrast Checker.
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Pantone 194 0 C 153 R 100 M 0 G 35 Y 51 B 27 K #990033 -
Pantone 446**** 67 C 68 R 60 M 68 G 59 Y 68 B 44 K #444444 -
Pantone cool gray 1c 314 C 217 R 11 M 216 G 12 Y 214 B 0 K #d9d8d6
Secondary Colors
Secondary color palettes can be used individually but are also designed to work with colors from other palettes. Additional colors of Pantone 7625** (orange) and Pantone 7701** (dark blue). **Orange, Dark Blue, and Gray are standard colors in all collaborative program identities.
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BLUE Pantone 7701 94 C 16 R 62 M 77 G 44 Y 98 B 28 K #104d62 -
BLUE Pantone C R M G Y B K #000000
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ORANGE (CTA) Pantone 7625** 0 C 243 R 72 M 108 G 84 Y 59 B 0 K #f36c3b -
ORANGE (CTA) Pantone C R M G Y B K #000000
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