University of Wisconsin-Extension CEOEL

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Color

Brand Identity Palette

Primary Colors

The primary colors for UW-Extension Continuing Education, Outreach, and E-Learning are Black, Pantone 293 (blue) , Pantone 215* (red), Pantone Cool Gray 9c** (gray) and Pantone 5493 (light blue)***. Additional colors of Pantone 7625** (orange) and Pantone 7701** (dark blue).

*Pantone 215 can appear pink on some devices and printing processes. The hex, RGB, and CMYK colors have been adjusted to reflect the true red for 4-color process printing and web.
**Orange, Dark Blue, and Gray are standard colors in all collaborative program identities.
***Pantone 5493 (light blue) is an additional color used in creating a connection to the CEOEL identity.
****Websites use #444444 gray for text and other consistent applications.

  • Pantone black
    100 C 0 R
    100 M 0 G
    100 Y 0 B
    100 K
    #000000
  • Pantone 293
    100 C 27 R
    87 M 68 G
    0 Y 156 B
    0 K
    #1b449c
  • Pantone 215
    28 C 176 R
    100 M 22 G
    48 Y 87 B
    8 K
    #b01657
  • Pantone 5493***
    53 C 126 R
    23 M 167 G
    29 Y 173 B
    0 K
    #7ea7ad
  • Pantone cool gray 9**
    55 C 119 R
    47 M 119 G
    44 Y 121 B
    10 K
    #777779
  • Pantone 7625**
    0 C 243 R
    72 M 108 G
    84 Y 59 B
    0 K
    #f36c3b
  • Pantone 7701
    94 C 16 R
    62 M 77 G
    44 Y 98 B
    28 K
    #104d62
  • Pantone 446****
    67 C 68 R
    60 M 68 G
    59 Y 68 B
    44 K
    #444444

Download ASE

Secondary Colors

Secondary color palettes (brights, softs, and jewel tones) are available for download through the links at the left. These color palettes can be used individually but are also designed to work with colors from other palettes.

Brights Color Palette

    1. GRAPEFRUIT
      Pantone 198
      1 C 237 R
      82 M 84 G
      49 Y 102 B
      0 K
      #ed5466
    2. GRAPEFRUIT
      Pantone 710
      10 C 217 R
      88 M 69 G
      63 Y 84 B
      1 K
      #d94554
    1. BITTERSWEET
      Pantone 7416
      0 C 252 R
      71 M 110 G
      69 Y 82 B
      0 K
      #fc6e52
    2. BITTERSWEET
      Pantone 7625
      3 C 232 R
      81 M 87 G
      81 Y 64 B
      0 K
      #e85740
    1. SUNFLOWER
      Pantone 122
      0 C 255 R
      18 M 207 G
      86 Y 61 B
      0 K
      #ffcf3d
    2. SUNFLOWER
      Pantone 142
      3 C 245 R
      28 M 186 G
      85 Y 66 B
      0 K
      #f5ba42
    1. GRASS
      Pantone 367
      40 C 166 R
      4 M 199 G
      88 Y 79 B
      0 K
      #a6c74f
    2. GRASS
      Pantone 377
      48 C 148 R
      10 M 184 G
      100 Y 54 B
      0 K
      #94b836
    1. MINT
      Pantone 3385
      62 C 71 R
      0 M 207 G
      44 Y 173 B
      0 K
      #47cfad
    2. MINT
      Pantone 7465
      69 C 56 R
      0 M 189 G
      51 Y 156 B
      0 K
      #38bd9c
    1. SKY
      Pantone 297
      49 C 117 R
      4 M 199 G
      3 Y 232 B
      0 K
      #75c7e8
    2. SKY
      Pantone 2915
      62 C 84 R
      12 M 178 G
      7 Y 217 B
      0 K
      #54b2d9
    1. BLUE JEANS
      Pantone 279
      60 C 92 R
      32 M 156 G
      0 Y 237 B
      0 K
      #5c9ced
    2. BLUE JEANS
      Pantone 2718
      69 C 74 R
      41 M 138 G
      0 Y 219 B
      0 K
      #4a8adb
    1. LAVENDER
      Pantone 2655
      37 C 172 R
      44 M 145 G
      0 Y 237 B
      0 K
      #ac91ed
    2. LAVENDER
      Pantone 2665
      47 C 150 R
      56 M 122 G
      0 Y 219 B
      0 K
      #967adb
    1. PINK ROSE
      Pantone 673
      3 C 237 R
      58 M 135 G
      0 Y 191 B
      0 K
      #ed87bf
    2. PINK ROSE
      Pantone 674
      12 C 214 R
      69 M 112 G
      0 Y 173 B
      0 K
      #d670ad
    1. LIGHT GRAY
      Pantone 663
      3 C 245 R
      1 M 247 G
      1 Y 250 B
      0 K
      #f5f7fa
    2. LIGHT GRAY
      Pantone 7514
      8 C 229 R
      5 M 232 G
      3 Y 237 B
      0 K
      #e5e8ed
    1. MEDIUM GRAY
      Pantone 538
      19 C 204 R
      12 M 209 G
      9 Y 217 B
      0 K
      #ccd1d9
    2. MEDIUM GRAY
      Pantone 429
      34 C 171 R
      24 M 178 G
      29 Y 189 B
      0 K
      #abb2bd
    1. DARK GRAY
      Pantone 431
      63 C 102 R
      50 M 110 G
      42 Y 120 B
      13 K
      #666e78
    2. DARK GRAY
      Pantone 446
      67 C 68 R
      60 M 68 G
      59 Y 68 B
      44 K
      #444444

Softs Color Palette

An additional alternate brand colors palette consisting of a brights palette, exists for additional color selection for programs such as UW FLEX.

    1. CORAL
      Pantone 486
      4 C 235 R
      56 M 138 G
      37 Y 135 B
      0 K
      #eb8a87
    2. CORAL
      Pantone 7418
      2 C 237 R
      73 M 107 G
      55 Y 102 B
      0 K
      #ed6b66
    1. RED
      Pantone 7416
      8 C 223 R
      75 M 99 G
      73 Y 76 B
      1 K
      #df634c
    2. RED
      Pantone 7598
      17 C 194 R
      86 M 69 G
      100 Y 39 B
      6 K
      #c24527
    1. ORANGE
      Pantone 142
      13 C 224 R
      29 M 178 G
      92 Y 56 B
      0 K
      #e0b238
    2. ORANGE
      Pantone 7570
      16 C 209 R
      55 M 130 G
      100 Y 41 B
      2 K
      #d18229
    1. YELLOW
      Pantone 459
      11 C 229 R
      12 M 210 G
      71 Y 104 B
      0 K
      #e5d268
    2. YELLOW
      Pantone 7752
      19 C 213 R
      22 M 186 G
      100 Y 42 B
      0 K
      #d5ba2a
    1. GREEN
      Pantone 360
      63 C 131 R
      5 M 196 G
      100 Y 105 B
      0 K
      #83c469
    2. GREEN
      Pantone 7738
      172 C 82 R
      10 M 169 G
      100 Y 71 B
      1 K
      #52a947
    1. AQUA
      Pantone 325
      55 C 102 R
      0 M 204 G
      24 Y 204 B
      0 K
      #66cccc
    2. AQUA
      Pantone 7472
      73 C 64 R
      18 M 161 G
      39 Y 161 B
      0 K
      #40a1a1
    1. BLUE
      Pantone 645
      53 C 119 R
      25 M 166 G
      4 Y 208 B
      0 K
      #77a6d0
    2. BLUE
      Pantone 7697
      76 C 66 R
      36 M 135 G
      24 Y 167 B
      1 K
      #4287a7
    1. PURPLE
      Pantone 7675
      52 C 132 R
      51 M 128 G
      4 Y 181 B
      0 K
      #8480b5
    2. PURPLE
      Pantone 7668
      64 C 109 R
      60 M 109 G
      13 Y 160 B
      1 K
      #6d6da0
    1. WHITE
      Pantone Cool Gray 1
      4 C 241 R
      3 M 239 G
      9 Y 229 B
      0 K
      #f1efe5
    2. WHITE
      Pantone 7527
      16 C 214 R
      12 M 211 G
      23 Y 195 B
      0 K
      #d6d3c3
    1. BLACK
      Pantone 447
      71 C 51 R
      64 M 52 G
      60 Y 54 B
      57 K
      #333436
    2. BLACK
      Pantone 426
      72 C 38 R
      67 M 39 G
      62 Y 41 B
      68 K
      #262729

Jewel Tones Color Palette

Primary Colors

  • Pantone 525
    71 C 89 R
    93 M 44 G
    33 Y 95 B
    23 K
    #592c5f
  • Pantone 2425
    48 C 136 R
    100 M 0 G
    30 Y 99 B
    14 K
    #880063
  • Pantone 215
    25 C 176 R
    100 M 20 G
    48 Y 87 B
    8 K
    #b01457
  • Pantone 7418
    13 C 210 R
    81 M 84 G
    61 Y 89 B
    1 K
    #d25459
  • Pantone 7625
    3 C 233 R
    84 M 79 G
    82 Y 61 B
    0 K
    #e94f3d
  • Pantone 143
    2 C 247 R
    32 M 179 G
    91 Y 52 B
    0 K
    #f7b334
  • Pantone 576
    58 C 121 R
    22 M 155 G
    92 Y 72 B
    4 K
    #799b48
  • Pantone 334
    84 C 0 R
    18 M 149 G
    65 Y 120 B
    3 K
    #009578
  • Pantone 5473
    91 C 10 R
    49 M 93 G
    49 Y 102 B
    24 K
    #0a5d66
  • Pantone 634
    100 C 0 R
    54 M 94 G
    33 Y 131 B
    13 K
    #005e83
  • Pantone 2955
    100 C 0 R
    83 M 55 G
    35 Y 100 B
    24 K
    #003764
  • Pantone 7669
    71 C 100 R
    70 M 93 G
    10 Y 156 B
    0 K
    #645d9c
  • Pantone 446
    67 C 68 R
    60 M 68 G
    59 Y 68 B
    44 K
    #444444

Download ASE

Secondary Colors

    1. PURPLE
      Pantone 525
      71 C 89 R
      93 M 44 G
      33 Y 95 B
      23 K
      #592c5f
    2. PURPLE
      Pantone
      C R
      M G
      Y B
      K
      #000000
    1. PLUM
      Pantone 2425
      48 C 136 R
      100 M 0 G
      30 Y 99 B
      14 K
      #880063
    2. PLUM
      Pantone
      C R
      M G
      Y B
      K
      #000000
    1. RED
      Pantone 215
      25 C 176 R
      100 M 20 G
      48 Y 87 B
      8 K
      #b01457
    2. RED
      Pantone
      C R
      M G
      Y B
      K
      #000000
    1. WATERMELLON
      Pantone 7418
      13 C 210 R
      81 M 84 G
      61 Y 89 B
      1 K
      #d25459
    2. WATERMELLON
      Pantone
      C R
      M G
      Y B
      K
      #000000
    1. ORANGE
      Pantone 7625
      3 C 233 R
      84 M 79 G
      82 Y 61 B
      0 K
      #e94f3d
    2. ORANGE
      Pantone
      C R
      M G
      Y B
      K
      #000000
    1. GOLD
      Pantone 143
      2 C 247 R
      32 M 179 G
      91 Y 52 B
      0 K
      #f7b334
    2. GOLD
      Pantone
      C R
      M G
      Y B
      K
      #000000
    1. LIME
      Pantone 576
      58 C 121 R
      22 M 155 G
      92 Y 72 B
      4 K
      #799b48
    2. LIME
      Pantone
      C R
      M G
      Y B
      K
      #000000
    1. EMERALD
      Pantone 334
      84 C 0 R
      18 M 149 G
      65 Y 120 B
      3 K
      #009578
    2. EMERALD
      Pantone
      C R
      M G
      Y B
      K
      #000000
    1. TEAL
      Pantone 5473
      91 C 10 R
      49 M 93 G
      49 Y 102 B
      24 K
      #0a5d66
    2. TEAL
      Pantone
      C R
      M G
      Y B
      K
      #000000
    1. BLUE
      Pantone 634
      100 C 0 R
      18 M 94 G
      65 Y 131 B
      3 K
      #005e83
    2. BLUE
      Pantone
      C R
      M G
      Y B
      K
      #000000
    1. SAPPHIRE
      Pantone 2955
      100 C 0 R
      83 M 55 G
      35 Y 100 B
      24 K
      #003764
    2. SAPPHIRE
      Pantone
      C R
      M G
      Y B
      K
      #000000
    1. PERIWINKLE
      Pantone 7669
      71 C 100 R
      70 M 93 G
      10 Y 156 B
      0 K
      #645d9c
    2. PERIWINKLE
      Pantone
      C R
      M G
      Y B
      K
      #000000
    1. GRAY
      Pantone
      67 C 68 R
      60 M 68 G
      59 Y 68 B
      44 K
      #444444
    2. GRAY
      Pantone
      C R
      M G
      Y B
      K
      #000000