Brand Identity Palette
The primary colors for Universities of Wisconsin are Pantone 7701 Blue and Pantone 446 (dark gray)****
****Websites use #444444 gray for text and other consistent applications.
# RGB and Hex colors have been adjusted to pass color contrast ratio standards, when in doubt of color contrast ratios please enter hex values into the color WebAIM Contrast Checker.
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Pantone 7701 96 C 0 R 62 M 87 G 35 Y 119 B 15 K #005777 -
Pantone 446**** 67 C 68 R 60 M 68 G 59 Y 68 B 44 K #444444
Secondary Extended Color Palette
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Pantone 525 71 C 89 R 93 M 44 G 33 Y 95 B 23 K #592c5f -
Pantone 2425 48 C 136 R 100 M 0 G 30 Y 99 B 14 K #880063 -
Pantone 194 0 C 153 R 100 M 0 G 35 Y 51 B 27 K #990033 -
Pantone 7418 13 C 210 R 81 M 84 G 61 Y 89 B 1 K #d25459 -
Pantone 7625 3 C 233 R 84 M 79 G 82 Y 61 B 0 K #e94f3d -
Pantone 143 2 C 247 R 32 M 179 G 91 Y 52 B 0 K #f7b334 -
Pantone 576 58 C 121 R 22 M 155 G 92 Y 72 B 4 K #799b48 -
Pantone P135-15 85 C 0 R 0 M 105 G 58 Y 85 B 51 K #006955 -
Pantone 5473 91 C 10 R 49 M 93 G 49 Y 102 B 24 K #0a5d66 -
Pantone 7701 96 C 0 R 62 M 87 G 35 Y 119 B 15 K #005777 -
Pantone 2955 100 C 0 R 83 M 55 G 35 Y 100 B 24 K #003764 -
Pantone 7669 71 C 100 R 70 M 93 G 10 Y 156 B 0 K #645d9c -
Pantone 446 67 C 68 R 60 M 68 G 59 Y 68 B 44 K #444444
Hues of Blue
Values of the primary blue are available for highlights and shading in documents.
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Pantone 7701 96 C 0 R 62 M 87 G 35 Y 119 B 15 K #005777 -
Pantone - 89 C 18 R 49 M 107 G 33 Y 135 B 9 K #126b87 -
Pantone - 73 C 65 R 28 M 149 G 24 Y 175 B 0 K #4195af -
Pantone - 38 C 150 R 0 M 215 G 6 Y 234 B 0 K #96d7ea -
Pantone 2955 100 C 0 R 83 M 55 G 35 Y 100 B 24 K #003764