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Visual Identity / BSN@Home
  • Logo
  • Color Palettes
  • Typography
  • Images
  • Graphic Elements

BSN@Home

March 20, 2018

Logo

Primary Use Logo(s)

  • Primary

    Primary

    JPG PNG VECTOR

  • Primary Black

    Primary Black

    JPG PNG VECTOR

  • Primary Reverse

    Primary Reverse

    PNG VECTOR

Alternative Use Logo(s)

  • Logo Stacked

    Logo Stacked

    JPG PNG VECTOR

  • Logo Stacked Black

    Logo Stacked Black

    JPG PNG VECTOR

  • Logo Stacked Reversed

    Logo Stacked Reversed

    PNG VECTOR

  • Logo Mark Color

    Logo Mark Color

    JPG PNG VECTOR

  • Logo Mark Black

    Logo Mark Black

    JPG PNG VECTOR

  • Logo Mark Reverse

    Logo Mark Reverse

    PNG VECTOR

Color Palettes

Primary Colors

The primary colors for BSN@HOME are Pantone 194 (red), Pantone 334 (teal) and Pantone 7701 (blue)****

****Websites use #444444 gray for text and other consistent applications.
# RGB and Hex colors have been adjusted to pass color contrast ratio standards, when in doubt of color contrast ratios please enter hex values into the color WebAIM Contrast Checker.

  • Pantone 194
    0 C 153 R
    100 M 0 G
    35 Y 51 B
    27 K
    #990033
  • Pantone 334
    84 C 0 R
    18 M 143 G
    65 Y 120 B
    3 K
    #008f78
  • Pantone 7701
    96 C 0 R
    62 M 87 G
    35 Y 119 B
    15 K
    #005777

Secondary Colors

    1. PURPLE
      Pantone 525
      71 C 89 R
      93 M 44 G
      33 Y 95 B
      23 K
      #592c5f
    2. PURPLE
      Pantone 525
      71 C 89 R
      93 M 44 G
      33 Y 95 B
      23 K
      #592c5f
    1. PLUM
      Pantone 2425
      48 C 136 R
      100 M 0 G
      30 Y 99 B
      14 K
      #880063
    2. PLUM
      Pantone 2425
      48 C 136 R
      100 M 0 G
      30 Y 99 B
      14 K
      #880063
    1. RED
      Pantone 194
      0 C 153 R
      100 M 0 G
      35 Y 51 B
      27 K
      #990033
    2. RED
      Pantone 194
      0 C 153 R
      100 M 0 G
      35 Y 51 B
      27 K
      #990033
    1. CORAL
      Pantone 710
      4 C 229 R
      90 M 62 G
      65 Y 81 B
      0 K
      #e53e51
    2. CORAL
      Pantone [710]
      5 C 225 R
      97 M 41 G
      78 Y 62 B
      0 K
      #e1293e
    1. ORANGE
      Pantone 7625
      4 C 231 R
      84 M 79 G
      82 Y 61 B
      0 K
      #e74f3d
    2. ORANGE
      Pantone [7625]
      11 C 212 R
      88 M 68 G
      100 Y 39 B
      2 K
      #d44427
    1. GOLD
      Pantone 142
      4 C 244 R
      27 M 189 G
      83 Y 21 B
      0 K
      #f4bd15
    2. GOLD
      Pantone 142
      4 C 244 R
      27 M 189 G
      83 Y 21 B
      0 K
      #f4bd15
    1. LIME
      Pantone 576
      58 C 121 R
      22 M 153 G
      100 Y 0 B
      4 K
      #799900
    2. LIME
      Pantone [576]
      69 C 89 R
      29 M 131 G
      100 Y 58 B
      13 K
      #59833a
    1. EMERALD
      Pantone 334
      84 C 0 R
      18 M 143 G
      65 Y 120 B
      3 K
      #008f78
    2. EMERALD
      Pantone [334]
      89 C 1 R
      36 M 106 G
      71 Y 86 B
      24 K
      #016a56
    1. TEAL
      Pantone 5473
      91 C 10 R
      49 M 93 G
      49 Y 102 B
      24 K
      #0a5d66
    2. TEAL
      Pantone 5473
      91 C 10 R
      49 M 93 G
      49 Y 102 B
      24 K
      #0a5d66
    1. BLUE
      Pantone 7701
      96 C 0 R
      62 M 87 G
      35 Y 119 B
      15 K
      #005777
    2. BLUE
      Pantone 7701
      96 C 0 R
      62 M 87 G
      35 Y 119 B
      15 K
      #005777
    1. SAPPHIRE
      Pantone 2955
      100 C 0 R
      83 M 55 G
      35 Y 100 B
      24 K
      #003764
    2. SAPPHIRE
      Pantone 2955
      100 C 0 R
      83 M 55 G
      35 Y 100 B
      24 K
      #003764
    1. PERIWINKLE
      Pantone 7669
      71 C 100 R
      70 M 93 G
      10 Y 156 B
      0 K
      #645d9c
    2. PERIWINKLE
      Pantone 7669
      71 C 100 R
      70 M 93 G
      10 Y 156 B
      0 K
      #645d9c
    1. GRAY
      Pantone 446
      67 C 68 R
      60 M 68 G
      59 Y 68 B
      44 K
      #444444
    2. GRAY
      Pantone 446
      67 C 68 R
      60 M 68 G
      59 Y 68 B
      44 K
      #444444

Typography

Typography is an essential element that helps communicate a unified look and distinctive brand personality.

Raleway is the primary typeface of University of Wisconsin Extended Campus. It should be used whenever possible on all branded materials. Open Sans is a font used for secondary use applications.

LICENSING AND USE

This Font Software is licensed under the SIL Open Font License, Version 1.1.
This license is available with a FAQ at: http://scripts.sil.org/OFL

If you absolutely can not gain access to Raleway use Verdana (Regular and Bold) as a last resort. Verdana is a system font that is available on all PC and Mac systems and web safe.

WEB FONTS

When possible, online applications should use a font replacement technique that allows Raleway to be displayed as a web font for hfeadings, subheads, and call to actions. Open Sans will be the font choice for all paragraph styles. Verdana should be used for web materials only when a font replacement technique for Raleway is absolutely not possible.

CASE

Sentence case is always preferred for long from body copy. Sentence case means only the first letter of the first word in a series of words is capitalized. This keeps our brand more conversational as well as improves legibility. It is recommended that all caps is used for headlines, subheads, and calls-to-action when it’s written in the context of a sentence.

LEADING

Leading is the space between lines of type. When type is below 16pt., leading should be 6 points greater than the type size. Above 16pt., leading should be 5 points greater than the type size.

TRACKING

Tracking is the space between letters. Never set type with less than 0 tracking. Letters should never touch each other.

COLUMN WIDTHS

It is important that the width of a column of type is optimal for legibility. Column widths greater than 70 characters or less than 20 should be avoided.

SECONDARY FONT USAGE

Paragraph text in web applications should be set to Open Sans, all body copy in print and/or digital applications should also be set in Open Sans.

MICROSOFT OFFICE APPLICATIONS

The font Calibri is the preferred font when working with Microsoft Office applications when licensed fonts are not available.

 

DOWNLOADS

All weights of Raleway and Open Sans are available as downloads from Google fonts.

Raleway

Open Sans

 

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Images

Photography

For in-house photography options, see the UW Extended Campus photography section.

Stock Photography

The following sites are stock photography sites with free content. Please review any licensing and use agreements before using this photography.

Unsplash

WOC InTechChat

Creative Commons

Free Images

Graphic Elements

Background / Textures

  • Download

  • Download

Icons

  • Download

Elements

  • Download

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  • Information Technology Management
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Quick Links

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Contact Us

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5602 Research Park Blvd., Suite 300
Madison, WI 53719

Phone: 1-877-UW-LEARN (895-3276)

Fax: 608-265-9396

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