Universities of Wisconsin Office of Online and Professional Learning Resources

Visual Identity / BSN@Home

BSN@Home

Color Palettes

The primary colors for BSN@HOME are Pantone 194 (red), Pantone 334 (teal) and Pantone 7701 (blue)****

****Websites use #444444 gray for text and other consistent applications.
# RGB and Hex colors have been adjusted to pass color contrast ratio standards, when in doubt of color contrast ratios please enter hex values into the color WebAIM Contrast Checker.

  • Pantone 194
    0 C 153 R
    100 M 0 G
    35 Y 51 B
    27 K
    #990033
  • Pantone 7701
    96 C 0 R
    62 M 87 G
    35 Y 119 B
    15 K
    #005777

Graphic Elements

Background / Textures

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Icons

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Elements

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30th Anniversary Badges and Logo With Tagline

The badges and logo with tagline below are available in the full color and the reversed (white) versions. The jpeg files will not include a reversed version as it is not visible on the white background. The png download is on a transparent background. The vector version contains the following file formats: .ai, .eps, .pdf, and .svg in both full color and reverse.

Primary Use Logo(s)

The horizontal logo with tagline is the primary logo. The secondary stacked logo is the stacked version. These logos with tagline are only available as the full color version.

Alternative Use Logo(s)

The badges below are available in the full color and the reversed (white) versions. The jpeg files will not include a reversed version as it is not visible on the white background. The png download is on a transparent background. The vector version contains the following file formats: .ai, .pdf, and .svg in both full color and reverse.

The 30th Anniversary badge is for short-term 2026 use.
The other badges including the Campus badges are for longer-term use.