2019 Annual Statewide Program Managers Meeting

A conference for continuing education staff who design, develop and deliver outreach programs to all learners.

Take your program management skills to the next level with insights, inspiration and practical tips. Network with the statewide community of program managers.

 

Tools and Strategies in Times of Change

Join us in May for new ideas, tools and strategies to stay focused and be successful on campus and beyond. Marketing, change management, understanding who we serve, and creating inclusive programs are some of the topics we will be exploring at the Statewide Program Managers Meeting. Find your inspiration and gain the tools you need to innovate and thrive, while building a network of peers throughout the state.

Pyle Center

702 Langdon Street, Madison

May 20-May 21, 2019

Meeting Planning Committee

  • Esther Gieschen – UW-Superior (co-chair)
  • Sandy White – UW-Stout (co-chair)
  • Kari Borne – UW-Whitewater
  • Adam Coolidge – UW-Eau Claire
  • Annette Valeo – UW-La Crosse
  • Angela Whitaker – UW-River Falls
  • Julie Bollmann – UW-Colleges
  • Robin Craig – UW Extended Campus

May 20

  • 12:00 pm - 12:45 pm
    Lunch

    Join us for lunch in the Alumni Lounge

  • 12:45 pm - 2:45 pm
    Keynote: Personally Thriving through Change

    We have all heard the models, the leadership behaviors, the theories on how the brain works when faced with Change. . .and it is all true. This session will bring to life the reality of personally getting stronger with Change with ease, through skill building examples and insights to build your toolbox for the changes that lie ahead for you. . . personally and professionally.

  • 3:00 pm - 4:15 pm
    Building, Engaging, and Converting New Audiences in a Digital World

    Erin Trowbridge, Co-owner, Four Peas Consulting

    With so many digital channels and tools to choose from, and with audiences less responsive to traditional channels and mass-communicated messages, marketing to new audiences can be a challenge. In this presentation we will talk about how to be relevant to your audiences, getting the right tools in place, and effectively using digital channels to reach new audiences and grow your programs.

    Erin Trowbridge has over ten years of experience in digital marketing in a variety of industries, including higher education.

  • 3:00 pm - 4:15 pm
    Inclusivity: Practice and Possibilities

    Andrea Hansen

    This session offers inclusivity as a core value and key strategy in building responsive and meaningful programs. From identifying emerging needs and potential partnerships to making the decisions on program design and outreach, engaging diverse perspectives and experiences creates new opportunities and relationships. Practicing inclusion is at the heart of the Self-Sufficiency Program at UW-La Crosse, a pre-college program for low-income single parents. The lessons and challenges of this empowering and rewarding approach will be explored.

    Andrea Hansen is the Program Director of the Self-Sufficiency Program, a pre-college program offered for low-income single parents and others.

  • 3:00 pm - 4:15 pm
    Making Ideas Happen - Leading Change in Your Program

    Do you have ideas about making your program better but not quite sure how to lead the way? Feel like you need to switch direction and not sure how? Or, are you new in your role and ready to make some changes from the previous way of doing things? Great! Join this session to learn strategies for implementing small or big changes in your program. Liz will share her experience leading her program through a large-scale remodel - from inception to implementation. You will learn what worked well, what did not, and why it is always worth it.

    Liz is the former Program Manager of the UW Extended Campus Independent Learning Program.

  • 5:00 pm - 6:00 pm
    Networking and Cash Bar
  • 6:00 pm -
    Dinner

    Join us for dinner, sponsored by UW Extended Campus, in the Alumni Lounge.

  • 6:30 pm - 7:30 pm
    Evening Keynote: Maintaining Wisconsin's Workforce Leadership

    Rebecca Deschane

    Think-Make-Happen in Wisconsin - how the state is leveraging a strategic talent marketing campaign to attract and retain a competitive workforce. In addition to an update on Wisconsin's paid media campaign, the presentation includes ideas on workplace best practices, community-based strategies and talent engagement tactics designed to attract, engage and inspire existing and future talent.

    Rebecca Deschane is the talent initiatives director, a join position with Wisconsin Economic Development Corporation and the University of Wisconsin System. In this role she leads and coordinates both organizations' statewide strategic efforts to attract and retain talent.

  • -

May 21

  • 8:00 am - 8:45 am
    Early Riser's Activities

    Join us at the Pyle Center for roundtable discussions or a walk-n-talk along the Lakeshore Path. A continental breakfast is available for participants.

  • 9:00 am - 10:00 am
    Cutting Edge Tools to Market Continuing Education Programs

    Facilitator: Sara Larsen, Panelists: Eric Craver, Amy Luethmers, and Erin Trowbridge

    Join us for a panel discussion on marketing practices for Continuing Education. Bring your burning questions about how to effectively reach your audience!

  • 10:15 am - 11:15 am
    Creating Age-Friendly Universities During Changing Times

    Nancy Richeson

    This presentation will describe the Age-Friendly University (AFU) concept, how to become and AFU partner and outline key points that serve as a foundation for the Age-Friendly University initiative. We will discuss the many ways our aging populations can impact and be impacted by higher education during these times of change. In addition, you will learn about the process that the University of Wisconsin-La Crosse took to become an Age-Friendly University and what is next for UW-L.

    Nancy Richeson is a Recreational Therapist and Gerontologist and is currently the Director of the Therapeutic Recreation program at UW-La Crosse and Editor-in-Chief of the American Journal of Recreation Therapy. UW-La Crosse was granted AFU status in the spring of 2017.

  • 10:15 am - 11:15 am
    Collaborating Across the UW System

    George Kroeninger

    What makes a successful collaboration? This session will help you identify partnership opportunities and share best practices to ensure successful collaborations.

    George Kroeninger is associate dean for program development and management for UW Extended Campus. Through Continuing Education offices on 26 campuses. UW Extended Campus resources reach people throughout the state of Wisconsin. George plays a leadership role in providing education opportunities that meet the needs of both traditional and nontraditional students.

  • 10:15 am - 11:15 am
    Attracting the Adult, Online and Distance Undergraduate Learner: Marketing Strategy and Awareness for a Changing Demographic

    Eric Craver

    Every institution that serves traditional undergraduate students has at least some form of marketing strategy that is particularly focused on the traditional population. However, do institutions who also claim to serve adult and online learners all have similarly developed marketing strategies?

    This session will focus on identifying today's adult online and distance student and will review special aspects of this unique population. We will discuss strategies for piquing their interest and moving this growing population of customers further down the recruitment funnel.

    Eric Craver is the the Director of Marketing Strategy at UW-Green Bay. Prior to this position he served in UW-Green Bay's Division of Outreach and Adult Access, promoting online degree programs for adult and distance learners.

  • 11:20 am - 12:00 pm
    Closing Session

    Aaron Brower

    Join us for this closing session for updates on UW Extended Campus and continuing education in Wisconsin.

Speakers

Keynote Speaker Monday Afternoon

Christine Geissler is certified in Change Management, and is an adjunct faculty instructor for the University of Wisconsin-Eau Claire. She is passionate about helping to build organizational capability and winning cultures, while helping others grow and succeed.

Christine is the Chief Human Resources Officer at Kerry, the Taste and Nutrition company, where she serves as an integral member of the North American Executive Leadership Team. Kerry has over 6,000 employees among over 50 manufacturing sites and Regional Technology and Innovation Center in Beloit, Wisconsin. She has also earned her Professional in Human Resources (PHR) Certification as well as numerous training certifications including Advanced Facilitation, Team Tools Training and Behavioral Based Interviewing.

Keynote Speaker Monday Evening

Rebecca Deschane is the talent initiatives director, a joint position with Wisconsin Economic Development Corporation and the University of Wisconsin System. In this role, she leads and coordinates both organizations’ statewide efforts to attract and retain talent.

In her prior role as WEDC’s legislative liaison, Rebecca played an integral role in WEDC’s efforts to identify and develop talent initiatives. She serves as the primary contact for WEDC’s engagement with young professional organizations across the state and has worked with NEWaukee to launch and expand YPWeek, a statewide initiative aimed at attracting and retaining young talent in Wisconsin. She has also led an internal task force on talent retention and attraction that developed and coordinated activities across the various divisions at WEDC.

Travel & Lodging

The meeting will be held at the Pyle Center, 702 Langdon Street, Madison. Blocks of rooms are being held for May 19th and May 20th at the following hotels. Rooms will be held until April 18, 2019. Please make your reservations early.

Hampton Inn & Suites, Madison Downtown
440 West Johnson Street, Madison 53703
608-255-0360
Rate: $122/night
To make your reservation call and mention Statewide Program Managers Meeting.
Fluno Center
601 University Avenue, Madison 53715
877-773-5266 or 608-441-7117
Rate: $122/night
To make your reservation call or email and mention Statewide Program Managers Meeting.

Parking

Parking for overnight guests is available for a fee at both hotels.
If you are not staying overnight parking is available at the City of Madison State Street Campus garage:
https://www.cityofmadison.com/parking-utility/garages-lots/state-street-campus-garage

Registration

There is no fee to attend the meeting. Attendees are responsible for their lodging and transportation costs.