Visual Identity / Video
Each collaborate program and Flex have lower third photoshop files. Inside each file there are multiple color options, a version with and without a logo, an extended version and guides for it’s use.
Fonts: Top level = Proxima Nova, Bottom Level = Archer
Each collaborate program and Flex have lower third photoshop files. Inside each file there are multiple color options, a version with and without a logo, an extended version and guides for it’s use.
Fonts: Top level = Proxima Nova, Bottom Level = Archer
All videos are cropped giving the video a displayed resolution of 1920 x 816 inside of the 1920 x 1080 frame.
Subject’s info is put overtop b-roll instead of their interview shot.
Each program has a 1-2 versions of an animated bumper.
Flex: Below logo student’s name is written and then “Flexing his/her potential.”
Collaborative Programs: Below the logo, a call-to-action provided by marketing.
Lower third information is placed next to subject somewhere in the frame that will optimize its readability. Colors and fonts already established in our brand standards can be used. Font color most often used is white though.
University of Wisconsin Extended Campus
780 Regent St., Suite 130
Madison, WI 53715
Phone: 608-800-6762
Fax: 608-265-9396