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Visual Identity / Video
  • Course Development - Lower Thirds
  • Course Development - Titles
  • Marketing - Student Stories
  • Marketing - Subject Information
  • Marketing - Bumper
  • Marketing - Lower Thirds
  • General Marketing - Bumper
  • General Marketing - Titles

Video

May 24, 2016

Course Development - Lower Thirds

Each collaborate program and Flex have lower third photoshop files. Inside each file there are multiple color options, a version with and without a logo, an extended version and guides for it’s use.

lowerthirds

Fonts: Top level = Proxima Nova, Bottom Level = Archer

fonts

 

Course Development - Titles

Each collaborate program and Flex have lower third photoshop files. Inside each file there are multiple color options, a version with and without a logo, an extended version and guides for it’s use.

coursedevtitles

Fonts: Top level = Proxima Nova, Bottom Level = Archer

fonts

Marketing - Student Stories

All videos are cropped giving the video a displayed resolution of 1920 x 816 inside of the 1920 x 1080 frame. 

studentstories

Marketing - Subject Information

Subject’s info is put overtop b-roll instead of their interview shot.

subjectinfo

Marketing - Bumper

Each program has a 1-2 versions of an animated bumper.

Flex:  Below logo student’s name is written and then “Flexing his/her potential.”

Collaborative Programs:  Below the logo, a call-to-action provided by marketing.

bumper

Marketing - Lower Thirds

Lower third information is placed next to subject somewhere in the frame that will optimize its readability. Colors and fonts already established in our brand standards can be used. Font color most often used is white though.

 

General Marketing - Bumper

Each program has a 1-2 versions of an animated bumper.

Collaborative Programs:  Below the logo, a call-to-action created by marketing.

generalmktgbumper

General Marketing - Titles

These titles are most often used for interview videos to setup subject’s answers, but can be used in other videos. Fonts and colors are used from already established brand standards.

titles

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