Logo
The University Learning Store logo was developed to represent a new advancement in learning. The logo is representative of stackable credentials and multi-dimensional offerings from participating institutions. The main University Learning Store is the horizontal version, with alternates of the stacked logo, Reverse with color, one-color, and one-color reverse.
The logo should be scaled proportionately, graphic elements and tag lines should not be altered out of proportion to logo.
Downloads are available in jpg, png, and svg. A description of usage for each is listed below.
jpg: Solid background for use in web and other digital applications.
png: Transparent background for use in web or other digital applications.
svg: Scalable, vector based image, used as a smaller download size for both print and web applications.
If another specific format is needed, please contact our Media/Creative Services department.
Primary Use Logo(s)
Alternative Use Logo(s)
For use when the logo needs to fit an alternate dimension or color specification.
Color Palettes
Primary Colors
The University Learning Store color palette was developed to represent our relationships with participating institutions. The colors were chosen to complement the brand colors of participating institutions as a jewel tone palette, which is warm, not too bright, and works well with neutral grays. Pantone, CMYK, RGB, and Hex matches are available with each color. We also offer an Adobe Swatches file for download.
The University Learning Store gray palette includes grays primarily for web use, this palette is also included in the swatch file which is available for download.
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Pantone 525 71 C 89 R 93 M 44 G 33 Y 95 B 23 K #592c5f -
Pantone 2425 48 C 136 R 100 M 0 G 30 Y 99 B 14 K #880063 -
Pantone 215 25 C 176 R 100 M 20 G 48 Y 87 B 8 K #b01457 -
Pantone 7418 13 C 210 R 81 M 84 G 61 Y 89 B 1 K #d25459 -
Pantone 7625 3 C 233 R 84 M 79 G 82 Y 61 B 0 K #e94f3d -
Pantone 143 2 C 247 R 32 M 179 G 91 Y 52 B 0 K #f7b334 -
Pantone 576 58 C 121 R 22 M 155 G 92 Y 72 B 4 K #799b48 -
Pantone 334 84 C 0 R 18 M 149 G 65 Y 120 B 3 K #009578 -
Pantone 5473 91 C 10 R 49 M 93 G 49 Y 102 B 24 K #0a5d66 -
Pantone 634 100 C 0 R 54 M 94 G 33 Y 131 B 13 K #005e83 -
Pantone 2955 100 C 0 R 83 M 55 G 35 Y 100 B 24 K #003764 -
Pantone 7669 71 C 100 R 70 M 93 G 10 Y 156 B 0 K #645d9c -
Pantone 67 C 68 R 60 M 68 G 59 Y 68 B 44 K #444444
Secondary Colors
Gray Palette
Primary Colors
The University Learning Store gray palette includes grays primarily for web use.
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Pantone 3 C 244 R 2 M 244 G 2 Y 244 B 0 K #f4f4f4 -
Pantone 53 C 125 R 44 M 126 G 43 Y 127 B 8 K #7d7e7f -
Pantone 67 C 72 R 58 M 74 G 58 Y 74 B 39 K #484a4a -
Pantone 59 C 107 R 50 M 108 G 48 Y 109 B 17 K #6b6c6d -
Pantone 9 C 230 R 6 M 230 G 7 Y 229 B 0 K #e6e6e5 -
Pantone 30 C 181 R 23 M 182 G 24 Y 182 B 0 K #b5b6b6 -
Pantone 12 C 220 R 10 M 219 G 10 Y 219 B 0 K #dcdbdb
Secondary Colors
Typography
Typography for the University Learning Store’s print and web applications use a combination of different weights of Raleway for headlines and headings, with Open Sans for paragraph copy.
All weights of Raleway and Open Sans are available as downloads from Google fonts.
Program Imagery
Stock Photography
The following stock photography is available for purchase.
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60726271
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98264990
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99927165
Proprietary Images
Graphic Elements
Background Texture
The background texture has been applied over color block fields and over photos. Downloads are available for a repeatable transparent png or for a vector overlay.
A secondary Hex background is available as an Adobe Illustrator pattern swatch within the Jewel Tone color palette or as a vector file.
Icons
Icons are used to represent the three offerings of skills at the University Learning Store. Skills represented are Power Skills, Career Advancement Skills, and Technical Skills.
Additional icons are available for communications representing courses and credentials.
Presentations
The University Learning Store presentation theme is available in two sizes: the traditional 4:3 format, and the modern 16:9 format. It is important to know ahead of time how the final presentation will be displayed. Widescreen formats such as 16×9 are becoming more popular for projectors, TVs, and computer monitors, but it is best to know for certain what type of screen will be used. The slides will appear with black bars on the top and bottom or the sides if the aspect ratio of the presentation differs from that of the screen on which it is presented.
Downloads
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4:3 Theme
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16:9 Theme
Tutorial
Need some help using the presentation theme? Check out the tutorial.