Logo
The University Learning Store logo was developed to represent a new advancement in learning. The logo is representative of stackable credentials and multi-dimensional offerings from participating institutions. The main University Learning Store is the horizontal version, with alternates of the stacked logo, Reverse with color, one-color, and one-color reverse.
The logo should be scaled proportionately, graphic elements and tag lines should not be altered out of proportion to logo.
Downloads are available in jpg, png, and svg. A description of usage for each is listed below.
jpg: Solid background for use in web and other digital applications.
png: Transparent background for use in web or other digital applications.
svg: Scalable, vector based image, used as a smaller download size for both print and web applications.
If another specific format is needed, please contact our Media/Creative Services department.
Primary Use Logo(s)
Alternative Use Logo(s)
For use when the logo needs to fit an alternate dimension or color specification.
Color Palettes
Primary Colors
The University Learning Store color palette was developed to represent our relationships with participating institutions. The colors were chosen to complement the brand colors of participating institutions as a jewel tone palette, which is warm, not too bright, and works well with neutral grays. Pantone, CMYK, RGB, and Hex matches are available with each color. We also offer an Adobe Swatches file for download.
The University Learning Store gray palette includes grays primarily for web use, this palette is also included in the swatch file which is available for download.
*Websites use #444444 gray for text and other consistent applications.
# RGB and Hex colors have been adjusted to pass color contrast ratio standards, when in doubt of color contrast ratios please enter hex values into the color WebAIM Contrast Checker.
! Lighter colors should not be used as backgrounds to white type.
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Pantone 525 71 C 89 R 93 M 44 G 33 Y 95 B 23 K #592c5f -
Pantone 2425 48 C 136 R 100 M 0 G 30 Y 99 B 14 K #880063 -
Pantone 194 0 C 153 R 100 M 0 G 35 Y 51 B 27 K #990033 -
Pantone 710# 4 C 225 R 90 M 41 G 65 Y 62 B 0 K #e1293e -
Pantone 7625# 3 C 212 R 84 M 68 G 82 Y 39 B 0 K #d44427 -
Pantone 142! 4 C 244 R 27 M 189 G 83 Y 21 B 0 K #f4bd15 -
Pantone 576# 69 C 89 R 29 M 130 G 100 Y 38 B 13 K #598226 -
Pantone 334# 84 C 1 R 18 M 106 G 65 Y 86 B 3 K #016a56 -
Pantone 5473 91 C 10 R 49 M 93 G 49 Y 102 B 24 K #0a5d66 -
Pantone 7701 96 C 0 R 62 M 87 G 35 Y 119 B 15 K #005777 -
Pantone 2955 100 C 0 R 83 M 55 G 35 Y 100 B 24 K #003764 -
Pantone 7669 71 C 100 R 70 M 93 G 10 Y 156 B 0 K #645d9c -
Pantone 446* 67 C 68 R 60 M 68 G 59 Y 68 B 44 K #444444
Secondary Colors
Gray Palette
Primary Colors
The University Learning Store gray palette includes grays primarily for web use.
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Pantone 3 C 244 R 2 M 244 G 2 Y 244 B 0 K #f4f4f4 -
Pantone 53 C 125 R 44 M 126 G 43 Y 127 B 8 K #7d7e7f -
Pantone 67 C 72 R 58 M 74 G 58 Y 74 B 39 K #484a4a -
Pantone 59 C 107 R 50 M 108 G 48 Y 109 B 17 K #6b6c6d -
Pantone 9 C 230 R 6 M 230 G 7 Y 229 B 0 K #e6e6e5 -
Pantone 30 C 181 R 23 M 182 G 24 Y 182 B 0 K #b5b6b6 -
Pantone 12 C 220 R 10 M 219 G 10 Y 219 B 0 K #dcdbdb
Secondary Colors
Typography
Typography is an essential element that helps communicate a unified look and distinctive brand personality.
Raleway is the primary typeface of University Learning Store. It should be used whenever possible on all branded materials. Open Sans is a font used for secondary use applications.
LICENSING AND USE
This Font Software is licensed under the SIL Open Font License, Version 1.1.
This license is available with a FAQ at: http://scripts.sil.org/OFL
If you absolutely can not gain access to Raleway use Verdana (Regular and Bold) as a last resort. Verdana is a system font that is available on all PC and Mac systems and web safe.
WEB FONTS
When possible, online applications should use a font replacement technique that allows Raleway to be displayed as a web font for hfeadings, subheads, and call to actions. Open Sans will be the font choice for all paragraph styles. Verdana should be used for web materials only when a font replacement technique for Raleway is absolutely not possible.
CASE
Sentence case is always preferred for long from body copy. Sentence case means only the first letter of the first word in a series of words is capitalized. This keeps our brand more conversational as well as improves legibility. It is recommended that all caps is used for headlines, subheads, and calls-to-action when it’s written in the context of a sentence.
LEADING
Leading is the space between lines of type. When type is below 16pt., leading should be 6 points greater than the type size. Above 16pt., leading should be 5 points greater than the type size.
TRACKING
Tracking is the space between letters. Never set type with less than 0 tracking. Letters should never touch each other.
COLUMN WIDTHS
It is important that the width of a column of type is optimal for legibility. Column widths greater than 70 characters or less than 20 should be avoided.
SECONDARY FONT USAGE
Paragraph text in web applications should be set to Open Sans, all body copy in print and/or digital applications should also be set in Open Sans.
MICROSOFT OFFICE APPLICATIONS
The font Calibri is the preferred font when working with Microsoft Office applications when licensed fonts are not available.
DOWNLOADS
All weights of Raleway and Open Sans are available as downloads from Google fonts.
SaveSave
Program Imagery
Stock Photography
The following stock photography is available for purchase.
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60726271
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98264990
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99927165
Proprietary Images
Graphic Elements
Background Texture
The background texture has been applied over color block fields and over photos. Downloads are available for a repeatable transparent png or for a vector overlay.
A secondary Hex background is available as an Adobe Illustrator pattern swatch within the Jewel Tone color palette or as a vector file.
Icons
Icons are used to represent the three offerings of skills at the University Learning Store. Skills represented are Power Skills, Career Advancement Skills, and Technical Skills.
Additional icons are available for communications representing courses and credentials.
Presentations
The University Learning Store presentation theme is available in two sizes: the traditional 4:3 format, and the modern 16:9 format. It is important to know ahead of time how the final presentation will be displayed. Widescreen formats such as 16×9 are becoming more popular for projectors, TVs, and computer monitors, but it is best to know for certain what type of screen will be used. The slides will appear with black bars on the top and bottom or the sides if the aspect ratio of the presentation differs from that of the screen on which it is presented.
Downloads
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4:3 Theme
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16:9 Theme
Tutorial
Need some help using the presentation theme? Check out the tutorial.