Why Brand Identity Standards?
Identity standards are important for ensuring that all communications, both print and electronic, support the mission of the University of Wisconsin Extended Campus. Visual identity and messaging standards provide a roadmap that helps to convey a cohesive, polished, and professional image to all clients and stakeholders.
The purpose of this style guide is to ensure that the visual design and written elements of UW Extended Campus programs—including logos, colors, fonts, photos, and graphics—are applied correctly and consistently across all communications in which they appear. Please take care to follow these guidelines so that all UW Extended Campus communications convey a unified visual identity that is distinctive, memorable, and compelling.