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Our Brand

Purpose

Visual brand guidelines are important for ensuring that all communications, both print and electronic to support the University of Wisconsin-Extension Continuing Education, Outreach & E-Learning (CEOEL) division’s  educational programs by providing standards which help convey a cohesive, polished, and professional image to all clients and stakeholders.

The purpose of this branding site is to ensure that the visual design and written elements of CEOEL’s programs—including logo, color, fonts, photography, and graphics—are applied correctly and consistently across all communications in which they appear.

Please take care to follow these guidelines so that all CEOEL communications convey a unified visual identity that is distinctive, memorable, and compelling to all who see it.

Why Brand Identity Standards?

These Identity Guidelines are designed to support the University of Wisconsin-Extension division of Continuing Education, Outreach & E-Learning’s educational programs by providing faculty and staff members with high-quality communications resources that help convey a consistent message to all clients and stakeholders.

A strong, consistent identity is one of the CEOEL’s most valuable assets. These guidelines provide specific information about both the visual/graphic elements of UW-Extension Continuing Education, Outreach & E-Learning’s identity, as well as tips for explaining and communicating that brand through words.

Standard colors, logos and additional graphics are located within this site. 

Usage Guidelines

University of Wisconsin-Extension

First Usage

A hyphen (not a dash) without spaces before or after should be used to connect “University of Wisconsin” with “Extension.”

“University of Wisconsin-Extension” should not be abbreviated as “UWEX” in any materials designed for public use (e.g., publications, brochures/flyers, newsletters, posters, folders, media releases, reports, stationery, displays/exhibits, etc.). The acceptable abbreviation is “UW-Extension.”

Subsequent Usage

For subsequent use in text, “University of Wisconsin-Extension” can be abbreviated as “UW-Extension.”

The acronym “UWEX” may be used in the following instances:

  • Web addresses or URLs. Example: www.uwex.edu
  • E-mail addresses. Example: pat.doe@uwex.edu
  • Tabular material where space is a consideration. Example: charts, forms, etc.

Continuing Education, Outreach & E-Learning Division

The name represents the division and the objectives of the division and should be used in addition to University of Wisconsin-Extension to identify the division.

Correct Usage:

  • University of Wisconsin-Extension Continuing Education, Outreach & E-Learning
  • UW-Extension Continuing Education, Outreach & E-Learning