Why Brand Identity Standards?
Identity standards are important for ensuring that all communications, both print and electronic, support the mission of the University of Wisconsin Extended Campus. Visual identity and messaging standards provide a roadmap that helps to convey a cohesive, polished, and professional image to all clients and stakeholders.
The purpose of this style guide is to ensure that the visual design and written elements of UW Extended Campus programs—including logos, colors, fonts, photos, and graphics—are applied correctly and consistently across all communications in which they appear. Please take care to follow these guidelines so that all UW Extended Campus communications convey a unified visual identity that is distinctive, memorable, and compelling.
University of Wisconsin Extended Campus
Most materials must specify University of Wisconsin Extended Campus in the written copy.
“University of Wisconsin Extended Campus” should not be abbreviated as “UWEX” in any materials designed for public use (e.g., publications, brochures/flyers, newsletters, posters, folders, media releases, reports, stationery, displays/exhibits, etc.). The acceptable abbreviation is “UW Extended Campus.”
For subsequent use in text, “University of Wisconsin Extended Campus” can be abbreviated as “UW Extended Campus.”
The acronym “UWEX” may be used in the following instances:
- Web addresses or URLs. Example: www.uwex.edu
- E-mail addresses. Example: firstname.lastname@example.org
- Tabular material where space is a consideration. Example: charts, forms, etc.