Logo
The main logo for the Data Science program is the horizontal version. Additional options are available for alternate usage, but the horizontal logo should always be the first choice.
The logo should be scaled proportionately, graphic elements and tag lines should not be altered out of proportion to logo.
Downloads are available in jpg, png, and svg. A description of usage for each is listed below.
jpg: Solid background for use in web and other digital applications.
png: Transparent background for use in web or other digital applications.
svg: Scalable, vector based image, used as a smaller download size for both print and web applications.
If another specific format is needed, please contact our Media/Creative Services department.
Primary Use Logo(s)
Alternative Use Logo(s)
For use when the logo needs to fit an alternate dimension or color specification.
Color Palettes
Primary Colors
The primary colors for Data Science are Pantone 7625* (orange), Pantone 142 (yellow), Pantone 377 (green) and Pantone Cool Gray 9c* (gray) as seen in the logo. Additional colors of Pantone 7701* (dark blue) and Pantone 198 (red).
*Orange, Dark Blue, and Gray are standard colors in all collaborative program identities.
**Websites use #444444 gray for text and other consistent applications.
***Pantone 5493 (light blue) is an additional color used in creating a connection to the CEOEL identity.
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Pantone 7625 0 C 243 R 72 M 108 G 84 Y 59 B 0 K #f36c3b -
Pantone 142 4 C 245 R 27 M 189 G 83 Y 71 B 0 K #f5bd47 -
Pantone 377 48 C 148 R 10 M 184 G 100 Y 54 B 0 K #94b836 -
Pantone Cool Gray 9c 55 C 119 R 47 M 119 G 44 Y 121 B 10 K #777779 -
Pantone 198 1 C 237 R 82 M 84 G 49 Y 102 B 0 K #ed5466 -
Pantone 5473 91 C 9 R 49 M 92 G 49 Y 102 B 24 K #095c66 -
Pantone 446** 67 C 68 R 60 M 68 G 59 Y 68 B 44 K #444444 -
Pantone 5493*** 53 C 126 R 23 M 167 G 29 Y 173 B 0 K #7ea7ad
Secondary Colors
The secondary colors are accent colors pulled from the brights palette.
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GRAPEFRUIT Pantone 198 1 C 237 R 82 M 84 G 49 Y 102 B 0 K #ed5466 -
GRAPEFRUIT Pantone 710 10 C 217 R 88 M 69 G 63 Y 84 B 1 K #d94554
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BITTERSWEET Pantone 7416 0 C 252 R 71 M 110 G 69 Y 82 B 0 K #fc6e52 -
BITTERSWEET Pantone 7625 3 C 232 R 81 M 87 G 81 Y 64 B 0 K #e85740
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SUNFLOWER Pantone 122 0 C 255 R 18 M 207 G 86 Y 61 B 0 K #ffcf3d -
SUNFLOWER Pantone 142 3 C 245 R 28 M 186 G 85 Y 66 B 0 K #f5ba42
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GRASS Pantone 367 40 C 166 R 4 M 199 G 88 Y 79 B 0 K #a6c74f -
GRASS Pantone 377 48 C 148 R 10 M 184 G 100 Y 54 B 0 K #94b836
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MINT Pantone 3385 62 C 71 R 0 M 207 G 44 Y 173 B 0 K #47cfad -
MINT Pantone 7465 69 C 56 R 0 M 189 G 51 Y 156 B 0 K #38bd9c
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SKY Pantone 297 49 C 117 R 4 M 199 G 3 Y 232 B 0 K #75c7e8 -
SKY Pantone 2915 62 C 84 R 12 M 178 G 7 Y 217 B 0 K #54b2d9
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BLUE JEANS Pantone 279 60 C 92 R 32 M 156 G 0 Y 237 B 0 K #5c9ced -
BLUE JEANS Pantone 2718 69 C 74 R 41 M 138 G 0 Y 219 B 0 K #4a8adb
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LAVENDER Pantone 2655 37 C 172 R 44 M 145 G 0 Y 237 B 0 K #ac91ed -
LAVENDER Pantone 2665 47 C 150 R 56 M 122 G 0 Y 219 B 0 K #967adb
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PINK ROSE Pantone 673 3 C 237 R 58 M 135 G 0 Y 191 B 0 K #ed87bf -
PINK ROSE Pantone 674 12 C 214 R 69 M 112 G 0 Y 173 B 0 K #d670ad
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LIGHT GRAY Pantone 663 3 C 245 R 1 M 247 G 1 Y 250 B 0 K #f5f7fa -
LIGHT GRAY Pantone 7514 8 C 229 R 5 M 232 G 3 Y 237 B 0 K #e5e8ed
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MEDIUM GRAY Pantone 538 19 C 204 R 12 M 209 G 9 Y 217 B 0 K #ccd1d9 -
MEDIUM GRAY Pantone 429 34 C 171 R 24 M 178 G 29 Y 189 B 0 K #abb2bd
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DARK GRAY Pantone 431 63 C 102 R 50 M 110 G 42 Y 120 B 13 K #666e78 -
DARK GRAY Pantone 446 67 C 68 R 60 M 68 G 59 Y 68 B 44 K #444444
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Typography
Data Science print and web communications use two fonts: Museo Sans and Museo Slab for headlines, and Museo Sans 300 for body copy. Upper and lowercase styles, as well as varying weights, may be used for emphasis.
Primary Fonts – Print and Web
Purchasing Fonts
Both Museo Sans and Museo Slab fonts can be purchased from myfonts.com.
Program Imagery
Stock Photography
The following stock photography is available to purchase.
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Fotolia 8170920
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Fotolia 34460962
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Fotolia 44063243
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Fotolia 45402910
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Fotolia 53953411
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Fotolia 61953688
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Fotolia 63330944
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Fotolia 73058227
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Fotolia 73378808
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Fotolia 73878573
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Fotolia 78710715
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Fotolia 93169674
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iStock 000006731057
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iStock 000007723142
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iStock 000009175043
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iStock 000019490389
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iStock 000025660106
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iStock 000045277634
Proprietary Photography
Program Collateral
The Data Science program collateral should communicate a clear and consistent message conveying the flexibility of an online degree and emphasizing the quality of a University of Wisconsin degree.
Partner campuses in need of production files for their marketing should contact the department for files.
Presentations
The Data Science presentation theme is available in two sizes: the traditional 4:3 format, and the modern 16:9 format. It is important to know ahead of time how the final presentation will be displayed. Widescreen formats such as 16×9 are becoming more popular for projectors, TVs, and computer monitors, but it is best to know for certain what type of screen will be used. The slides will appear with black bars on the top and bottom or the sides if the aspect ratio of the presentation differs from that of the screen on which it is presented.
Downloads
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4:3 Theme
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16:9 Theme
Tutorial
Need some help using the presentation theme? Check out the tutorial.